Canadian Film Weekly (Apr 19, 1944)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

ee see ee Your Personal Record ROTHERS and sisters, don’t B underestimate the importance of that scrap book the Motion Picture War Services Committee is asking you te fill with reports of Victory Loan work. And scrap books of ‘any kind are important. Not only are they the record of past activities but a file of future ideas. If you toss your scrap book in the corner you are either incompetent or lazy. Or maybe you're just heartless. After all, think of the cause. There'll come a day when it’s your turn to visit that exchange Up There. The head booker, St. Pete, will turn to his helpers and ask, ‘What have you got on that human production called Joe Manager?” “Nothing,” they will say. “No paper at all?” St. Pete will ask. “Not even a Sixth Victory Loan Scrap Book,” they will answer. Well,” St. Pete will answer, “this is apparently a ‘Z’ job. Ship him to the Lucifer circuit and accept any price and any designations. Let them burn up a few commitments with him. It’s almost a dirty trick on them!” Bach and every exhibitor in Canada is being shipped this special scrapbook. The circuits will supply their houses through their cwn shipping departments and the Independents will get theirs from Provincial Chairmen. The cover will carry the following words: “Motion Picture War Services Committee Scrap Book Report of My Campaign On the Sixth Victory Loan.” <A place is indicated for the exhibitor’s name, the name of his theatre, town and province. You are also asked to exercise your capacity for thought in behalf of the future work of the Committee. Space is provided on the Jast page of the book for personal comments, ideas and suggestions. Provincial chairmen will study what they find there and pass it on to the Central Committee. Every exhibitor or manager should get his noodle nodding over this page. Much mental ammunition is not used beyond a narrow area. Any man smart enough to operate, manage or supervise a theatre gets many ideas related directly or indirectly to it. The trouble is that most thought is fugitive and ideas are often no more than birds of passage. Here is a chance to capture them on the spot, It is most important that you include in your comments your opinion of the trailers and news clips that will be sent you for the Sixth Victory Loan Drive, The committee would like your personal reaction as well as that of Are You On Our Side? A ‘Yes Isn’t Enough GRAB OFF ONE OF THOSE 24 PRIZES FOR THE BEST SCRAP BOOK RECORD Remember when you were a kid how proud you were of being paid for acting like a good boy? Here's your chance to get that old feeling again! The Motion Picture War Services Committee will issue 24 prizes to the managers who turn in the best records of theatre Victory Loan activity during the present — Sixth— bond campaign. Your Provincial Chairmen and a special committee in each province will judge the scrap books and give a decision which is absolutely final. The smart and lucky winners will get the following prizes: Ist Prize—$50 Victory Bond. 2nd Prize—$25 War Savings Certificate. 3rd Prize—$10 War Savings Certificate. After that you get a chance at the Grand prizes for the same amount of effort. Your Provincial Chairmen will forward your scrap book, the evidence of your regional triumph, to the Central Committee in Toronto for judging. The national winners will get these awards: Ist Prize—$100 Victory Bond. 2nd Prize— 50 Victory Bond. 3rd Prize— 25 War Savings Certificate. The national prize-winning scrap book will be sent to the Minister of Finance, J. L. Ilsley, autographed and returned to the winner. And what a thrill when you display it in your theatre! your audience. We want to know if films are doing the work intended and if not, why not. You probably have some idea of what is holding them back. Only you can tell us and it is not fair te leave us up a blind alley when you need only assert yourself to do a good deed for the Dominion “and your industry. What goes into the scrap book ? Every item of publicity. Paste in newspaper clippings and copies of yours ads. Put throwaways, programs, etc., in it. Make sure it contains literature pertaining to any contests you may run. Append a note about the results and jf anything you hit on had unusual effect, please say so. That idea might be multiplied more than 1100 times during the next Loan drive—once for each thea~ tre in the Dominion. In that scrap book place details of tieups with merchants and samples of what you used to tell the public about them. Report your front displays and enclose a photo if one happens to have been taken. Tell about radio tieups and boosts and if a new idea was used, describe it clearly. Let the scrap book keep the record of co-operation with the local Victory Loan Committee. And how about yourself and the folks in your theatre? What did they do? Did they serve at special shows. How was their purchasing power? There’s a million things you can put in that scrap book because there’s a million things you can do. Do them—and don’t get lazy. Clip them and paste them. Write the rest down. If you are pressed for time, keep them in some kind of order until you can transfer them to the scrap hook, Make notes about everything. Don’t forget to dig in to that swell press book the committee got up for you. Let that and your conscience be your guide. Get in there and pitch—and be your own scorer. It will pay you —perhaps in money, certainly in satisfaction, M'treal Consolidated Shifts Managers Consolidated Theatres, Ltd., of Montreal last week announced a number of management changes, W. O'Loughlin, manager of the Palace, goes to the Capitol as manager with Bob Sheppar as assistant; Don Reidy, manager of the Princess, shifts to the Palace with John Rosenberg as assistant; Owen Lightstone goes from the Orpheum to the Princess as manager; Paul Guinette goes from the Capitol to the management of the Orpheum with J. A. Gagnon of the Imperial as assistant. Page 3