Canadian Film Weekly (May 3, 1944)

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as WE 0 “= J Vol. 9, No, 18 Theatre Campaign Hits Stride Theatre Books Must Be Clear The need of good bookkeeping in theatres, not always easily available in rural areas, was shown in the case of the Palace Theatre, Swan River, Manitoba, where inadequate records were kept for the purpose of the amusement tax. The procedure followed in this case by the Com (Contniued on Page 6) ‘Memphis Belle Amazing Film Easily the most gripping documentary of the war, ‘Memphis Belle,” a 44-minute short feature in Technicolor released in Canada by Paramount, is an almost real experience for the audience. There is a growing grimness as it unreels and yet it barely touches on horror. It captures the attention (Continued on Page 7) To Add Balcony Royal Theatre, Hudson, Quebec, operated by N. Rozon, is undergoing extensive alterations. {LAASL VOICE of the A. CANADIAN MOTION PICTURE TORONTO, MAY 3, 1944 Better Showmanship Apparent In Sixth Loan Buildup Results of the second week of the Sixth Victory Loan has brought the realization to showmen that, although this campaign in the theatre field had a stronger start than Pix Industry's Effort Wins Appreciation of Hon. J. L. ilsley The following is an excerpt from a letter to J. J. Fitzgibbons, National Chairman of the Canadian Motion Picture War Services Committee, by the Honorable J. L. Ulsley, Minister of Finance in Ottawa: “The support which the Motion Picture Industry is giving the Sixth Victory Loan is even greater than in past Loans, and we know how important it is to our war financing effort. I hope you will extend to both the Exhibitors and Distributors throughout the country my thanks for all that they have done to support the Sixth Victory Loan.” Put Victory First Ladies Lids at Movies Get Press Whacks That ancient injustice, ladies’ hats worn in theatres, is getting a public pasting from the press. Post started the current crusade and the The New York 3rantford (On tario) Expositor took it up and was promptly joined by the MEAD cas aaesund het [ES abe be eos Ottawa Journal. Next in line was the Edmonton Journal, which reprinted the Ottawa editorial. Then came _ the Galt, Ontario, Reporter and the New Glasgow Evening News. The New York Post sent out a reporter to ask people what they thought was fitting punishment for wearers of view-obstructors in screwy shapes. Here (Continued on Page 2) ‘FOLLOW THE BOYS’ ~ Film Explodes in Vancouver House One print of Universal's “Phantom of the Opera’. was completely destroyed recently at a Saturday matinee showing at the Capitol Theatre, Vancouver, B.C., when the film exploded and burst-into flames. The audience got out with no one hurt previous ones, even greater effort is needed to put the Loan over. This is the feeling throughout the Dominion and theatres are being relied upon to sharpen the sense of responsibility and obligation of the patrons. Reports from theatre men show energy and _ resourcefulness. At Chatham, Ontario, Pat Drohan of the Capitol, who heads the theatre committee, has been making much use of song parodies with Victory Loan (Continued on Page 2) A” ha. INDUSTRY $2.00 Per Annum Alta. Pioneers Elect Officers Pete D. Egan, president of the Calgary Motion Picture Association, was elected president of the Canadian Picture Pioneers, Calgary District, succeeding Ken Leach, at a meeting of that body held in the Pallister Hotel, Calgary, last week. During the meeting a number of new mem(Contniued on Page 6) MacKenzie to NFB MacKenzie has become secertary of the National Film Board, replacing O. C. Wilson, who joined the CBC at its Toronto offices. David DON'T SCRAP That Scrap Book They tell a story about a group of visitors to a military hospital. One of them stopped beside the bed of a legless soldier. “How did you lose your legs?” he enquired. “I didn’t lose them.” was the reply. them for a clear conscience.’ “I exchanged Let us not adorn a tale that needs no adorning by pointing a moral that needs no pointing. Heroism caused by conviction is commonplace today among those who are on the stage of victory. The rest of us are in the wings —some stagehands, some just visitors. There is a scrap book in your hands that deserves your attention. You may be a hard worker who is unimpressed with the prizes offered for the best campaign record. This lack of interest may cause you not to use the scrap book. Don’t let it. First it is necessary to do things that are worthy of inclusion in the scrap book. After that it is important that every last exhibitor or manager report his activities, even of the most minor kind, through his scrap book. Get in there and stay in there. Do it and let the Committee know what you are doing. It might pay off and add an extra bond to yours. OF COURSE IT’S A UNIVERSAL! in Its Third Week at Toronto’s Ace House, the Uptown Theatre