We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Page 10
Show Seat Quota Raised 10 P.C.
(Continued from Page 1) met, for there is still a shortage
of parts, but the easing up of metal restrictions has placed them in a position to provide considerable assistance to exhibitors.
Each exhibitor seeking additional seats or replacements must make his own application and receive a permit. It is estimated that, if restrictions were lifted entirely, there would be orders for from 150,000 to 175,000 new seats. Canadian theatres have almost 750,000 seats.
Manufacturers are required to have a certain amount of seats in stock at all times, so as to be in a position to replace those destroyed by fire, vandalism and other causes. No war chair has been successful, manufacturers dropping the plan to provide emergency chairs of inferior quality when exhibitors showed that they preferred to keep the old ones. All chairs being provided now are of standard quality.
The Canadian order allowing the increase of seating and reseating was followed by one in the USA where manufacturers will be permitted to make 75,000 seats.
Canadian FILM WEEKLY
National Award to. Soucie, Quebec
(Continued from Page 1)
and P. A. Tucker, Capitol, Kamloops, B.C., was given honorable mention by the judges. Both Skinner and Trudell got provincial first prizes of a $50 bond.
Soucie, a lieutenant in the Reserve Army, camouflaged the front of the theatre, erected slit trenches and sentry boxes and a large plaftorm for the use of speakers. The local council permitted him to block off the street. A sales boédth was put up and prominent business men were notified to buy bonds at it. If they did not appear they were arrested by “Nazi” squads. This did much to stimulate sales among small buyers. Rouyn exceeded its quota and this was helped by the sale of over $30,000 worth of bonds outside the theatre, some $10,000 worth being sold to outgoing patrons.
The campaign, in French and English, did a great job with radio, newspapers, local merchants, etc. The demonstrations outside the theatre attracted the largest crowds in local history.
Freeman Skinner, winner of the second prize, did an outstanding job of ad boosting. He laid out nine ads for different merchants and sold them the idea of placing them in Halifax news
DOMINION SOUND
EQUIPMENTS “IMITED
Head Office: 1620 Notre Dame Street West, Montreal
Qesmceteet MALIFAXK TORONTO WINNIPEG REGINA CALGARY VANCOL vER
papers, the ads boosting “The Shining Future.” Pictures and stories for “The Shining Future,” “The Fifth Christmas” and a special reel of the Halifax Explosion of 1917 won 7,000 lines of publicity. The theatre staff won the first pennant in the city. Skinner also did an expert job of theatre dis
T. C. SOUCIE
Manager of the Alexander Theatre, Rouyn, Quebec, who won first prize of $100 in the nation-wide VI Victory Loan Scrap Book contest of the Canadian Motion Picture War Services Committee.
play, radio publicity, parades and sO on.
William K. Trudell, third prizewinner, did a fine job on the theatre itself, inside and out, worked closely with the local War Finance Committee, spurred the staff to win a pennant, ran a Victory Loan Slogan Contest which drew thousands of contestants, and did a great job with the press.
Honorable mention went to P. A. Tucker of Kamloops, B.C., who showed what a small town showman can do. He was chairman of publicity for the local Loan committee and spoke before various bodies in the district. He had window tie-ups, newspaper space, scout co-operation, and sold bonds through the local committee in the theatre itself.
The committee also congratulated four showmen for outstanding jobs of public relations, as well as intensive work on the theatre part of the Loan, each of whom received a special prize
from his circuit head office. They ,
are Ken Craig, Capitol (F PCC), St. Catharines, Ontario; Harold
July 19, 1944
Standoff OKd in Ont. Labor Act
(Continued from Page 1)
The Motion Picture Theatres Association of Ontario, through Syd B. Taube, executive secretary, explained that managers and janitors were close to the theatre for more than 48 hours weekly, though not active for the extra time. The problem of adjustment had not been solved and a six-month stay was allowed while industry representatives prepared a brief for study by government officials.
Section 14 of the Act, under which a stay may be granted, also provides that no second postponement shall be permitted. The conditions of the act, which is called the Hours of Work and Vacations with Pay Act, 1944, will therefore apply to Ontario theatres after December 31 of this year.
A. questionnaire has been circulated by the Association to all Ontario theatres. Exhibitors are asked to provide information on conditions in their theatres. This will be handed to the Industry and Labor Board.
The Act has caused considerable disagreement between organized labor and the Board. Labor has objected vehemently to any exemptions and the Toronto and District Trades and Labor Council sent a delegation to Queen’s Park.
Jeffrey to N.Y.
A. J. Jeffrey, United Artists’ Canadian general manager, was in New York for the first of two sales meetings of the company.
Sovereign Film Men Convene in Montreal
Sovereign Films representatives are convening at the Mount Royal during the Empire Universal convention. The company, handling 16 mm., distributes Universal and Columbia small-sizers.
Led by Walter Kennedy, general manager; Ray Hague, Toronto; Frank Leduc, Montreal; Fred Stone, Vancouver; and Joe Devries, Winnipeg, huddled to size up plans for the coming season.
Bishop, Capitol (FPCC), Winnipeg, Manitoba; Walter Helm, Avon (Premier), Stratford, Ontario; and Les Vicary, Geneva (20th Century Theatres), Orillia, Ontario.
Along with the other books, theirs will be autographed by Prime Minister W. L. Mackenzie King and the Minister of Finance, Mr. Iisley, and returned.
Vast majority of the books submitted for the contest showed ingenuity in showmanship and were evidence of great energy.