Canadian Film Weekly (Jan 24, 1945)

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January 24, 1945 Many Changes for Post-War Houses When the smartly uniformed movie usher shows you to a seat in the post-war theatre it will probably be something more than the present upholstered surface from which you watch the histrionic abilities of your favorite stars. Famous Players Canadian Corporation, who are celebrating their Silver Jubilee this month, are keeping a close eye on seating developments as revealed by airplane companies. The latter have been employing the services of nerve specialists for several months past, to design and build a comfortable seat which will provide the maximum in nerveease and rest, and theatre people plan to copy the final result for the greater comfort of movie patrons. This is only one of several post-war theatre innovations which Famous Players are studying. Another long step toward three dimensional presentation will be taken in the realm of sound. A minor but interesting development of the post-war theatre is the floor covering. Instead of the ordinary carpet being laid, a rich, deep pile which has been sprayed on will yield to the patrons’ feet. This a composition of latex and wool, sprayed on a concrete floor, giving as soft and durable a surface as the costliest rug. It is still news to many carpet manufacturers, but has been used in American war industries with satisfactory results. It is not only cheaper than carpet, but where a small area may become worn, it can be quickly patched up again with an application from the spray gun, and the entire “carpet” is as good as new. Television is still a subject on which movie people talk with crossed fingers. Famous Players are planning to add television to their regular movie programs as soon as it becomes practicable to do so, but although grandiose reports have come from various quarters on the advances being made in television, those who are prepared to bring this latest of miracles to movies audiences know that many perfections have to be made before it will compete with film. Its principal asset at the present stage of development is the speed with which it reports news events; but for anything else film with its color and sound, and the advantages of skilled editing, will still offer the best in entertainment—and may not be entirely replaced by television even in the news field where the latter is expected to be most in demand. But whatever its role on the screen, television Will be given a chance. Canadian FILM WEEKLY BaF Theclics 1000 ROYAL BANK BUILDING TORONTO FAMOUS) PLAYERS CANADIAN CORPORATION T E D 1000 ROYAL BANK BUILDING TORONTO Page 31 Salvage Drives Get Much Help When the Department of National War Services launched its campaign for much-needed salvage for the war effort officials turned to the Canadian Motion Picture Industry for assistance. In many cities and towns throughout Canada motion picture theatres organized highly successful salvage drives, one of the most important being the one for waste fats necessary to fill Canada’s rapidly diminishing glycerine stores. The theatres knew that best results could be obtained by in teresting youngsters and set up special morning matinees, the only price of admission being cans of fat. So successful were the early ‘fat shows” that the government asked for _ these matinees to be repeated in a number of town and cities. The theatres in all instances donated their services and those of their staffs, handled the advertising and arranged for the collection of the salvage. Motion picture distributors loaned films for the special shows free of charge. When there was urgent need for other types of salvage, such as rags, waste paper, rubber, etc., special children’s shows brought results never previously obtained. Famous Players theatres across Canada joined wholeheartedly in in the salvage campaigns and turned in to salvage depots many tons of valuable scrap. Charles LaFerle, director of National Salvage, wrote this letter to the president of Famous Players: “T should like to express to you and the Famous Players Canadian Corporation Limited my hearty appreciation of the splendid co-operation your company is extending to the National Salvage Division of the Department of National War Services through your series of salvage shows in your theatres throughout Canada. “The Salvage Division has an important task in collecting all the salvage possible throughout Canada to assist in providing necessary raw materials for our war industries to enable them to maintain their ever-increasing production program. “Thus the assistance which is given the Salvage Division by the special salvage shows sponsored by Famous Players organization is warmly welcomed as a timely patriotic means of co-operation in getting on with an important phase of the Canadian war effort.”