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Canadian FILM WEEKLY
May 23, 1945
Warners Holds Sales Session
Meetings of Warner Bros. home office sales executives and Canadian district and branch heads were held at the King Edward hotel in Toronto last week. Haskell M. Masters, newly-inducted general manager for Warners in the Dominion, was officially welcomed by Ben Kalmenson, sales chief for the parent company.
Conferences consisted of forums on Warners’ Pow-Wow (current sales drive), preliminary survey of next season’s policy and product and individual meetings with the six Canadian branch managers.
Kalmenson opened the first session with a strong expression of Satisfaction in connection with Masters’ new association with the company, and went on to review what he termed was the strongest lineup of feature attractions ever offered by Warner Bros. He particularly underlined the powerful star and story values in four early releases of the new season, mentioning ‘‘Devotion” (Olivia de Havilland, Ida Lupino, Nancy Coleman, Paul Henreid, Sydney Greenstreet), “The Big Sleep’ (Humphrey Bogart, Lauren Bacall), “Saratoga
Trunk” (Gary Cooper, Ingrid Bergman), and “Rhapsody in Blue” (Robert Alda, Alexis
Smith, Joan Leslie).
In closing, Kalmenson stated that 75 per cent of 1945-46 product has been completed or is in the cutting room. Full listing of product and statement of policy
Action Settled Out of Court
A scheduled appeal against the dismissal of an action brought by Norman W. Mason against the Roseland Theatre Company Limited of New Glasgow, Nova Scotia, has been settled out of court.
Mason, managing director of the Roseland Theatre Company Limited, brought action against other directors of the Company, Frank H. Sobey, Stellarton, and Dr. Clarence Miller, George White, Roy J. Benriett, Thomas Foster, Bernard Godden and Henry B. McCoulloch, all of New Glasgow, to set aside a transaction by the company whereby 5,000 ordinary shares were allotted and issued to Sobey. The action was first dismissed in October, 1944, when the case came up for trial in Pictou.
It has been rumored that Odeon was behind the move. The company recently acquired three Maritimes houses, none of which has been named publicly as yet.
Haskell Masters, recently-appointed Canadian general manager of Warner Brothers, and Ben Kalmenson, general sales manager, at the recent Oanadian session of the company.
will be announced at a later date.
Mort Blumenstock, Eastern advertising and publicity head, outlined campaigns that have been set to pre-sell and groom for playdates this unprecedented schedule of quality entertainment. He also discussed the new department of education and other features of postwar exploitation, pointing out that each picture would receive a type of handling worthy of its potentiallyhigh box-office value, whether it be a musical of the stature of “Rhapsody in Blue,” an original screen story or a screen adaptation of a successful stage play or novel similar in appeal to “Saratoga Trunk.”
Norman H. Moray, general sales manager for short subjects, held the rostrum on the second morning, delivering details of what the gathering agreed will be the most ambitious offering of short-subject product in the history of Warners.
Leading the featurettes are five all-Canadian films in Technicolor. Of these, ‘Forest Commandos,” the story of the Ontario forest fire fighters, gets top
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billing among the eight Technicolor two-reeler specials. This subject was filmed with the cooperation of the Ontario Department of Lands and Forests, with Alan Fenwick, technical adviser for the Department,
Shooting took place in some of the most scenic portions of the Province, including Algonquin Park and the great lake regions of northern Ontario, and in interiors constructed near Toronto. Last year’s largest forest and bush fire provides a thrilling documentary finish.
Glenn Ireton, public relations director for Warners in Canada, scripted and directed.
The other four are one-reelers. “Snow Eagles,” filmed last January during the largest snow-fall ever recorded in the Alpine-like Laurentians of Quebec, promises to be the most beautiful and action-packed \ski-trail subject ever produced. Story centres about Tom Wheeler's famous Gray Rocks Inn; with a’ gay New Year’s crowd as extras and supers.
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contains shots from every province, highlighting salmon fishing on both coasts, walrus-taking in the Arctic, deer hunting with bow and arrow, duck shooting near Grand Prairie, Alberta, trout-angling and many other sportsmen pursuits. Canadian tourist industry gets terrific plug with narrator’s sum-up: “If you want the best in hunting and fishing, come to Canada.”
Sequences for “Sports Go To War" were also made in all provinces, with the cooperation of the Canadian Active Army. Theme of the short proves that specific sports train soldiers for definite battle tasks. Included are soccer, boxing, cross-country running, track and field events, rugby, lacrosse, rowing, swimming— all filmed against a wide divers
ity of picturesque Canadian backdrops. “Canadian Sports’ offers a
Dominion-wide panorama of spectator sports, showing such typical outdoor Canadian sports as box lacrosse (played by the championship Salmon Bellies of New Westminster), rugby, lawn bowling, golf, yachting, ladies’ soft ball.
This schedule marks the most extensive all-Canadian production ever engaged in by any Hollywood studio, reflecting Warners’ sincere interest in Canada and Canadian life, a trend started a few years ago with this company’s “Captains of the Clouds.”
I. F. ‘‘Mike” Dolid, home office supervisor of exchanges, also addressed this session on the problems of wartime operations.
Masters held forth on the afternoon of the second day, first leading an informal, get-acquainted round-table, and then confering individually with branch managers.
The final day was given over to proviewing a few Hollywood prints of 1945-46 product.
At the end of the first day’s conferences, an informal buffet and cocktail party was staged in the King Edward’s Vanity Fair room for some fifty exhibitor and trade press guests.
Besides the New York delegation and Masters, the following attended the meetings: Branch managers Joe Plottel, Toronto; Grattan Kiely, Montreal; Earl H.
Dalgleish, Vancouver; Greydon A. Matthews, Winnipeg; Sam Pearlman, Calgary; Lew Mc
Kenzie, St. John; District Booker E. A. Piggins, Toronto; Salesmen George Altman, Toronto, and Frank Davis, Montreal; and Glenn TIreton, public relations director for the Canadian district, Toronto,
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