Canadian Film Weekly (Dec 26, 1945)

a December 26, 1945 Odeon Party Was Big Success ; (Continued from Page 5) pioneer spirit of Mr. Nathanson, who was the greatest individual in Canadian theatre history, was discussed by A. W. Perry, general manager of Empire Universal, who introduced Mr. Fitzgibbons; Tom J. Bragg, vice-president of Odeon Theatres and co-host with Mr. Perry, who acted as chairman, and others. A telegram of greetings was read from President Paul Nathanson, who was absent due to illness. J. Arthur Rank, British partner, and John Davis, general manager of Odeon Theatres of Britain, also sent wires. Perry paid tribute to the loyalty of the Nathanson employees, pointing out that they had grown greatly in number in the 13 years of his association. “May the staff of Empire Universal join with Odeon at Christmas for many years to come,” he said. The Hon. J. Earl Lawson toasted the guests in witty and humorous fashion. Mr. Fitzgibbons, during his remarks, praised the sense of responsibility of the people of the industry as demonstrated during the war. “It has lifted itself to the level Mr. Nathanson would have wanted,” he said. At the head table were Jule Allen, O. R. Hanson, J. R. Croft, J. J. Fitzgibbons, A. W. Perry, T. J. Bragg, Hugh D. Paterson, Henry Nathanson, the Hon. J. Ear] Lawson, O. J. Silverthorne, Col. John A. Cooper and George Beeston, OF YRIRIIERIRRIEIRHEIRIRIEIRIEIEISIE IIIB MA i % it ¥ Compliments ; y % ofthe Season! & y A : 0 : y A {BEN PAPE & CO. wy Chartered Accountants s Haderalmpldg! A ¥ R Morea aL GREENS in ¥ MERRY a y CHRISTMAS & a Y A HAPPY NEW YEAR a ¥ TO ALL a y a MEL JOLLEY a ¥Y Marks Oshawa & v & by aA RE! Me epimememD eM MANNA Canadian FILM WEEKLY Goodies for Shows From Santa (Continued from Page 5) refreshments while waiting to see the film. According to Jules Wolfe, almost all future Famous Players theatres will be so laid out as to take the idea into account and houses now in operation that can stand architectural revisions, such as the Imperial, Toronto, will be altered to include milk or soda bars and additional tables and chairs. Lunch or a snack may be had at any time during and after the show. The new FPCC house in Peterborough, Ontario, for instance, will have a recreation room below the foyer. If may be reached through two open stairways which will not seem prominent to the eye but be part of the picture because of the decoration scheme. Patrons killing time before being able to enter the main auditorium will no longer have to line up for the whole period. They may sit down, dance, listen to the radio and perhaps even see 16 mm. films until the house breaks. The lineup, if necessary, will be on the stairs for a short time. During his recent address before the annual convention of partners and executives of Famous Players in Chicago Jules Wolfe said: ‘People can no longer be impressed with a multiplicity of tricks, if they are hurried out as soon as they have seen the picture. In fact this new post-war theatre says to the patron, ‘We ure not trying to impress you. We know that you would not feel at ease if we did not provide a building in good taste, where there is room enough for you to retain your dignity, without stumbling over people’s feet. Make yourself at home! This is your club. Have a coca cola-Ssit at a table and enjoy it. You may dance on the mezzanine; it is isolated from the auditorium by glass walls. For the summer we have a terrazzo dance floor in the garden. Don’t hurry. We are not trying to get you out to make room for another patron.” Referring earlier to the trend towards refreshments and dancing, Wolfe said he believed it was not a fad, being as permanent as anything in the everchanging theatre business, and that it represented the most important change in the post-war theatre. _ Odeon Theatres also intends to follow the recreational plan in its 50-or-more new theatres, according to Jay English. Its projected Toronto house on Carlton, near Yonge, will have a tea lounge on the mezzanine and means of entertaining the patrons. Such theatres have been popular in Britain for years and English, during a recent visit, studied them. In his opinion the first television seen and heard in theatres will not appear on the main screen but in these lounges as diversion for those waiting to see the picture in the auditorium. Radios will be available, so that a wife who wishes to see a film and a husband who desires to hear his favorite radio program may do so under the same roof. Myer Axler of Twentieth Century Theatres said a lounging and recreation room would be introduced into the designing of any of the company’s planned theatres which merited it. He felt that such innovations might be limited generally to large theatres. Refreshments, however, no matter how sold, are adding to theatre profits and brisk competition is developing in the sale of candy and popcorn vending machines. Larger theatres no longer have machines but candy counters. Canadian Automatic Confections is making candy and popcorn machines available as fast as possible and has just obtained the Canadian agency PROPEL ENE ENE Merry Christmas and Best Wishes For the New Year Didi JACK NELSON Capitol Theatre North Bay, Ont. ; ; ; : ; AAA ALAA AAA AIA ALAA RAALA ALEC AMDDMANANDNRAAMAMDNAADNMS! Ss Vol. 10, No. 52 — Dee. 26, 1945 ete eer e hae ee HYE BOSSIN, Managing Editor Address all communications—The Managing Editor, Canadian Film Weekly, 25 Dundas Square, Toronto, Canada, Published by Film Publications of Canada Ltd., 25 Dundas Square, Toronto, Ontario, Canada. Phone ADelaide 4317. Price 5 cents each or $2.00 per year. Entered as Second Class Matter. Printed by Eveready Printers Limited, 78 Wellington Street West, Toronto, Ontario. Page 7 COL. CURTIS MITCHELL Successor to Bob Gillham as advertising and publicity chief of Paramount Pictures. for the Viking popcorn machine. Paul Maynard of Alliance Films has completed arrangements to represent Manley in the same Dominion field. General Theatres Supply Company will sell the new Cretors machine in Canada. No matter what else, it seems that there will be good things to eat in the theatre of the future. SER ER HEN ISIE REI EIEN tala LLL ios 7 Re %, oy srsilUllitigy, Ms, “ny >? a £ <p ? > % ' a \) ypyaw” a) _ Trung yi TO ALL THEATRE MANAGERS AND THEIR STAFFS Holiday Greetings from RRARARRRARDARARAAMRARRARANMAMRRNAMNRARRARRRRARWAN Tip Top Tailors LTD. aA AAA ALAA AAA AL AAA AALH A ATA CAAA AIA AIA AAALAC AERIALS PADMA RMA NAN ANANDA NRE rs