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VOICE of
the
CANADIAN MOTION PICTURE
INDUSTRY
Vol. 12, No. 4
TORONTO, JANUARY 22, 1947
$2.00 Per Annum
National Circuit
Adds To Staff
National Theatre Services, Limited, now headquartered on fhe eighth floor at 21 Dundas Square, has been joined by a number of additions to the staffs of the various departments. The company, of which Sam Fingold is president and Ralph Dale vice
(Continued on Page 7)
Enlarged Product Sked Via Astral
A large program of features is being gathered by Astral Films for future distribution, states I. H. Allen, general manager of that company, which was organized by him in 1946 following his reSignation as special representalive of Hagle-Lion. On the com
(Continued on Page 7)
No Overnight Or General Lift In Rentals, Theatre Prices
Both Canadian exhibitors and distributors intend to proceed cautiously toward higher prices, rights to such action having been returned to them with the revocation of Order 99 and. Order A398, under which controls were
Main Heads 16 Mm.
Committee
Chairman of a committee appointed by the Motion Picture Theatres Association of Ontario to deal with 16 mm. matters is H. C. D. (Dick) Main. Other members are Ralph Dale of National Theatre Services and Arch H. Jolley, MPTAO secretary.
The committee will draw up @ report on the small-gauge situation in the province, following complaints of exhibs.
Chief objection to 16 mm. is that the place of exhibition of such films is usually a fire trap but is described as a theatre in advertising.
established in 1941. While circuits made known their intention of generally holding admission prices at their present levels, the distributors,
as one expressed it, will seek
“equitable terms” for their product in all situations. Notice of the end of controls was followed by a meeting of the distributors to discuss their position.
It is expected that many situations now obtaining exhibition rights on a flat rental: basis will be converted to percentage, that
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Theatre Fee Upped
License fee for theatres in Kamloops, BC, has been raised from $75 to $125 in line with a new scale set by city council.
Trade Proceeds With Caution
More Censorship For Alberta
Political censorship is not the aim of Alberta censors, stated the Honorable A. J. Hooke, Provincial secretary and senior officer of the film and theatre department, in answer to charges made by opposition members of the legislature. A controversy
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Theatres Curtail Use Of Power
In keeping with the request of the Ontario Hydro Commission that power be conserved, the Motion Picture Theatres Association of Ontario, through Arch H. Jolley, secretary, has requested Ontario exhibitors to cut their loads 50 per cent during
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New Drive-in Loop In Br. Columbia
Most interesting piece of information in the recent news of expansion of the Canadian exhibition industry is that of the registration in Victoria, BC, of National Drive-In ‘Theatres, Limited, capitalized at $750, 000. The company
All Quiet (It Seems) On No. 18 Front
What is considered by important exhibitors to be a practical solution to differences over Clause 18, the section of the standard contract applying to percentage engagements, has been reached. These are following the practice
will assume operation of the Cascades Drive-In Theatre at Burnaby, BC, opened in August of last year by the Steel-Johnson Amusements, Limited, Toronto, at a cost of $50,000. . The company will establish a number of drive-in theatres in Western Canada, as well as expand the Burnaby operation from a capacity of 500 cars to (Continued on Page 2)
Astral Pub Man Wilfred Clement has joined
Astral Films to take charge of
publicity for the company.
Mag mificent Dol
azines, it is paving
BABY BORN IN OTTAWA THEATRE
“Crying rooms” for babies while mother watches the show are a feature of some new theatres but Manager Isser Singerman of the Imperial, Ottawa, who is up on the latest in construction, never thought he would see the day when a maternity
ward would be a necessity.
The day arrived on Friday, January 10th, when a baby arrived in the ladies’ room at 8.20 p.m. The mother is Mrs.
Vivian Canadian.
new and unexpected patron,
That’s right—Canadian. The arrival of the Singerman’s report said, was
handled without any undue excitement.
It is probably the first time that more people came out than went into a theatre—a problem for a checker. And what about the amusement tax owed to the government?
of determining its effects on the individual deal when it is being negotiated and endeavoring to reach an arrangement acceptable to both the distributors and themselves.
Several distributors, according to exhibitors, have agreed to substitute Clause 18 of last year’s contract for the new one. When agreement is reached the
(Continued on Page 2)
Stage Hit Bought
Warners has purchased Elmer Harris’ stage hit “Johnny Belinda.”
Starring GINGER ROGERS, DAVID NIVEN and BURGESS
the wa
MEREDITH, it is a fine romance from the pages of history.
MAGNIFICENTLY PRESOLD with full-page color ads in the for those MAGNIFICENT DOLL-ARS. From EMPIRE-UNIVERSAL FILMS LIMITED.