Canadian Film Weekly (Aug 18, 1954)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

rs “4 2 ; re No.1\ OF A SERIES TO BRING YOU UP TO DATE ON SAMO US eABDUCTIONS * BiG > DAVID'S ‘RAPE OF THE SABINE WOMEN” Lourre Museum, Paris Men have been abducting reluctant maidens since time began. Probably the most famous 4 —and most wholesale—abduction happened when the ancient roamin’ Romans kidnapped armloads of the Sabine women and carried ’em off, “sobbin’ and throbbin’.” Great paintings still tell the story. Plutarch says the Sabine girls were soon happily knitting little togas and refused to be rescued. That’s the theme of MGM’s gay shot-gun wedding musical, | EVEN BRIDES a | FOR SEVEN BROTHERS’ But our girlsarefromOregonandthe “a, i boys are seven red-headed bachelor * AS: 3 ° ) . . ad _G Se 3 brothers. It’s original and too funny aA ‘ for words (and it’s in CinemaScope Aa and Color). aie Gin You'll be carried away, too! * X starring JANE POWELL « HOWARD KEEL « with Jeff Richards Russ Tamblyn « Tommy Rall « Screen Play by Albert Hackett & Frances Goodrich and Dorothy Kingsley *« Based On the Story ‘‘The Sobbin’ Women’’ by Stephen Vincent Benet «Lyrics by Johnny Mercer Music by Gene de Paul « Choreography by Michael Kidd « Color by Ansco * Directed by Stanley Donen « Produced by Jack Cummings Above: Sample of the off-beat ads. Other big display ads in large campaign. x vi “BRIDES” CONTEST The Houston Post ran a contest to select two local “‘Brides’’. Together with the five starlet “Brides” who actually appear in the picture, Houston had the full complement of “Seven Brides”. Terrific attention-getters in press, on radio and TV. a “SEVEN BRIDES’ IN HOUSTON! Here’s How M-G-M Launched A Great Attraction To A 26-Year New All-Time Record! “BABY STAR” CONTEST Baby photos of M-G-M stars, including those in the picture, were used in a ‘‘Baby Star’ contest that was one of the most widely publicized and successful contests in local annals. RADIO AND TV An attractive model dressed as a bride visited all radio and TV disc jockeys with the record-album of songs from the picture. Later the ‘““Seven Brides” repeated the visits. Additionally they modeled costumes from the picture in Style Shows and were interviewed by 100 local teen-age girls in their modeling school. They got reams of space. WEALTH OF STUNTS Romance in a Haystack: With a local jeweler’s cooperation, engagement and wedding rings were planted in a haystack located in a downtown parking lot, with local girls taking part in the search. Snowballs in July: The ‘‘Brides’’ were greeted, upon arrival at the airport, by local critics and celebrities and a giant pile of real snow. A simulated snow-ball fight took place in 100-degree weather. “Just Married’ Parade: Open cars carried the “Brides” and local officials from the airport. Flying wedding ribbons and ‘Just Married”’ signs, with banners advertised the picture. Opening Night Square-Dance: Probably the most colorful opening night idea in the city’s show business history was the squaredance with hillbilly band in front of the theatre in conjunction with the Gala World Premiere. PROMOTION EVERYWHERE Thirty stores carried posters, counter cards and other materials in ticket-selling tie-ups. Complete coverage was obtained, especially in stores where records were sold, thereby stimulating attention for the records-album. A giant standee in lobby three weeks ahead, and an appealing trailer far in advance gave the show long-range attention. PERSONALITIES The arrival of Howard Keel, co-star of the picture, and Jack Cummings, producer, climaxed the big promotion campaign. An opening day extra was the personal appearance for three shows on the stage of the State Theatre of Keel, together with the 5 starlet “Brides” and a popular hillbilly band. WORD-OF-MOUTH Critics and disc jockeys saw the picture three weeks in advance. Then came a screening for record-album promotion, store personnel, TV and radio people and others. A sneay studio preview took place five days before the opening. IT MAKES HISTORY Local Texas showmen assert that the campaign for “ BRIDES” set a new high in modern motion pict manship. Most of the activities, apart from persoy ances, are easily adaptable to any situation.