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VOL. 20, No. 21
PAA
VOICE of the CANADIAN MOTION PICTURE INDUSTRY
TORONTO, MAY 25, 1955
$3.00 Per Annum
$10 MILLION INTO CANADIAN STUDIOS
ELASTIC COMES OFF THE B-ROLL FOR BRICKS & MACHINES
There’s work to be done and money to be made in the Canadian motion picture production industry which, stimulated by TV possibilities and the growing use of films for sales promotion and public relations, is prepping for a big
13 Gs To VV Via Formby s Show
Variety Village got $13,000 from a $40,230.50 gross rung up by George Formby in a one-week six-city tour, for which he came from Britain and donated his services. The lovable Lancashireman, topping a great vaudeville show emceed by Monty
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Para Has Strong Short Subject List
Fifty-two one-reel subjects, five VistaVision two-reelers in Technicolor and 52 issues of Canadian Paramount News will make up the Paramount Pictures short subjects’ release schedule for the 1955-56 season, @®scar A. Morgan, the depart
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UA's Marty, NFB Cartoon Win At Cannes Festival United Artists’ feature, Marty, won the Golden Palm grand prize at the 1955 Cannes International Film Festival, while Norman Mclaren of Canada’s National Film Board took first
in the animated cartoon class with Blinkity Blank. WB's East of Eden was the best
dramatic film, with Elia Kazan getting special mention for its direction, and Spencer Tracy took the male acting honor for Bad Day at Black Rock. Best actress was Haya Hararit, Israeli star, for Hill 24 Doesn't Answer.
Lost Continent, an Italian feature documentary in CinemaScope, won a special jury prize for its beauty and its remarkable use of sound.
Two prizes for direction went to Jules Dassin for his work on a@ French picture, Du Rififi Chez Les Hommes, and
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Empire-U's U-I Lineup Geared For Big BO
Returning from the mid-year sales executive conference of Universal Pictures Company in Hollywood, A. W. Perry and Mark Plottel, respectively president and general man
ager of Empire-Universal Films Limited, expressed great
enthusiasm about the films they saw and others on the way to Canadian exhibitors.
Universal’s top executives, among them Milton R. Rackmil, N. J. Blumberg, Alfred E. Daff, Charles J. Feldman and Edward A. Muhl, welcomed the Canadians to the “sales executives preview” of films to be released between now and the end of the year — films they believe
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UA's 'The Indian Fighter’ Elsa Martinelli, fashion model,
has been signed to star opposite
Kirk Douglas in UA’s The Indian
Fighter.
UNVEIL PARAMOUNT'S Several thousands guests were present at a Vi demons_ NISTAVISION SCREEN
__ AT FPCC'S IMPERIAL
Owen Bird Heads BC
Exhibitors Assoc'n
New president of the British Columbia Exhibitors Association is Owen Bird of the Yoho Theatre, Golden, who stepped up from v-p to succeed Len B. Johnson. Max Chechick took over from Maynard Joiner as _ vicepresident. K. E. Hayter is now treasurer and was succeeded as secretary by G. A. Sutherland.
Johnson was named chairman of the committee to look into the support and financing of the proposed MPICC motion picture public relations institute.
tration of the new VistaVision screen at the imperial, Toronto — the first in Canada and the second on the continent. The 54’x30’ image of Strategic Air Command drew expres
future. To those made for such uses must be added the considerable output of the National Film Board, Provincial Government picture departments and even such semiGovernment setups as the film unit of the Ontario Hydro-Electric Commission.
Money talks in this matter of betting on the future of this type of production, with some companies investing additionally to make room for feature films for theatre exhibition. How much money? Hold your breath
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20 In 20 Weeks From Republic
Twénty pictures in the 20 weeks beginning early in May is the delivery schedule of Republic product, it was stated in New York by Richard W. Altschuler, director of world-wide sales. This schedule, one of the heaviest in recent film history,
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Emp-U, Repub Quits?
Strong rumour has it that Empire-Universal won't be handling Republic product after July 31. Emp-U has been releasing the Disney product, which has more on the way. Confirmation is not obtainable as we go to press. The rumour isn’t new.
MATHERS UP: GARFIN TO TORONTO
A. W. (Alf) Perry, president of Empire-Universal Films Limited, announced several promotions in the company’s sales organization last week in Toronto. In line with Empire-Universal policy, all promotions are from the ranks and take effect June 1. The appointments follow:
Herb Mathers, manager of the Toronto branch, moves up to assistant to Mark Plottel, sales manager.
Joe Garfin, who joined the company late in 1936, succeeds Mathers as head of the Toronto office, He was Calgary branch manager.
Cy Brown, with Empire-Universal since November, 1947, and formerly salesman in Calgary, follows Garfin as supervisor of the office in that city.
Mike Brager, formerly booker, takes over as salesman in Calgary.
NO CBC TOLL-TV, STATES DUNTON
Toll-TV could not be applied in Canada by the CBC, A. Davidson Dunton, chairman of the Canadian Broadcasting Corporation, told the special Commons Committee in Ottawa last week in reply to a question by W. G. Dinsdale, Progressive-Conservative from Manitoba. He explained that it was neither technically nor financially practical. Another committee member, I. W. Studer, Saskatchewan Liberal, made an interesting observation. “Since the CBC is publicly financed,” he said, “it would be double payas-you-see television.”
Nothing was said that indicated a ban on the use of toll TV by private stations, which the CBC licenses and which are subject to its rulings at any time, It should also be noted that stations or enterprises using wire or co-axial cable to transmit TV are outside CBC authority, which extends only to the airwaves.
sions of surprise and appreciation and the film, with unprecedented photographic clarity and unusual depth, won applause at its conclusion. It had many scenes that helped VistaVision prove its great value in improving film presentation.