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| AVA VOICE of the CANADIAN MOTION PICTURE INDUSTRY
Vol, 20, No. 37 TORONTO, SEPTE*ABER 28, 1955 $3.00 Per Annum
ROSENFELD ‘THE PIONEER OF THE YEAR’
HELPED DEVELOP NATIONAL DISTRIB SYSTEM AND TRADE PRACTICES Everybody In Act At Ottawa Show
Pioneer of the Year for 1955, selected by a special Two Ottawa service clubs de
Film Delivery For Western Canada
Announcement from Winnipeg
panel acting for the Canadian Picture Pioneers, is Louis Rosenfeld of Toronto, president of Columbia Pictures of Canada Limited. A popular veteran, Rosenfeld has played
of the establishment of a Western Canada film delivery service has aroused much interest in Manitoba and Saskatchewan exhibitors. Plans are that the new company will operate a fleet of trucks from the Winnipeg film (Continued on Page 6)
AA 13-Wk. Drive Starts October 3
Biggest sales drive to date for Allied Artists Pictures of Canada Limited will get under way October 3, it was announced last week at the company’s head office in Toronto by Jack Bernstein, general sales manager. The second drive since the change of
(Continued on Page 7)
Montreal Wins JARO Drive; St. John Cops Cardinal's Final standings in the 13-week Tenth
Anniversary Sales Drive of J. Arthur Rank Film Distributors (Canada) Limited have been announced from head office in Toronto. At the same time the winners of the separate Billings Drive of the Cardinal Films division of JARO were made known.
Montreal, managed by Bob Johnson, nosed out Frank Scott's Calgary Branch for first place in the JARO Drive. Irving Stern's Toronto office was third.
The Cardinal competition wound up in a very close finish with Saint John just managing to win over Calgary, which was second, and Vancouver.
Frank H. Fisher, JARO general manager, stated that the JARO sales effort was the most successful in the history of the company and expressed his thanks to the exhibitors for the cooperation that made it possible.
Ont. Pioneers Tourney Hailed As Best Yet
Over 300 members and guests, a complete sellout, at the fourth annual golf tournament of Ontario’s Canadian Picture Pioneers saw Nat Taylor, CPP president, present the N. A. Taylor trophy to the foursome from IATSE Local
173, Toronto projectionists union, who carded a 313 to repeat their win of last year. Each member of the team, comprising F. Cox, F. Cross, A. Pura and G. Georgas, received a miniature trophy and a clock lighter.
Runner-up in the team play was the Twentieth Century Theatres foursome captained by Taylor and including R. Auer
(Continued on Page 4)
Sask. Theatre Opens
Hugh Vassos has opened his 600-seat Paragon Theatre in Melville, Saskatchewan. It is the third house in the community.
STRAUSS TO REP TOA OF QUEBEC
AT USA MEETING
Stein Heads Variety
Nominating Com'tee
Morris Stein, a Past Chief Barker of the Variety Club of Toronto, has been named by Chief Barker Harry S. Mandell to head the nominating committee for the selection of candidates for the 1956 Crew.
With Stein on the committee are Wm. Summerville, Jr., Hye Bossin, Frank Goldhar, Claude Alexander, Al Troyer and R. W. Bolstad.
Those named from the floor at °
the general meeting will be added to the committee’s selections.
Delegate of the Theatre Owners Association ef Quebec to the forthcoming convention of the Theatre Owners of America, with which it recently affiliated, is Joseph }h, Strauss, Montreal theatre operator, who {s chairman of its executive
an important part in the development of film distribution methods and business practices in Canada since he entered that field in 1912, a year after he came into the motion picture industry as an usher in Brantford, Ontario. He was born in Barrie.
Announcing the selection, N. A. Taylor, president of the Pioneers, said that Rosenfeld would be honored at the annual Pioneer of the Year Award dinner, to be held in the Royal York Hotel, Toronto, on Tuesday, November 1.
(Continued on Page 3)
voted their luncheons to the Ottawa Theatre Managers Association’s “Movie Month,’ hearing speakers on industry subjects. At one a wooden ‘Oscar’ was presented to the mayor and at another a special guest was Will (Continued on Page 5)
Krendel Blitz Chief The “Profit Blitz For Fitz” drive of Famous Players Canadian Corporation and _ several partner circuits will be captained by Dan Krendel for all of Canada. Krendel, an Ontario district manager, is considered the circuit’s top ballyhooer by many.
Hague Gets the George Ganetakos Memorial Trophy
Arnold Hague (centre) of Associated Screen News Limited, Montreal, is seen receiving the George Ganetakos Memorial Trophy from John Ganetakos (left) and Harold Giles (right), son and son-in-law respectively of the late George Ganetakos, at the second annual Golf Tournament of the Canadian Picture Pioneers (Quebec Division), held recently at the Lakeshore Golf and Country Club. Looking on are Phil Maurice (extreme left) and Fred Peters {extreme right), president of the Quebec Pioneers.
The Trophy, which goes to the player with the low net, is open to Pioneers only and was presented for the first time this year, with Hague's name being the first to be inscribed. A challenge trophy, it will be up for competition each year, the winner receiving a miniature to retain permanently,
Mare Thibeault won the J. H. Strauss Trophy for Low Net lopen).
board. The convention will take place in the Bilimore Hotel, Los Angeles, October 6-9. The TOAQ came into existence last Fall and E. N. Tabah of Montreal was elected president at its first meeting. Quebec now has two exhibitors’ associations.