Canadian Film Weekly (Jun 13, 1956)

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eee 4° ee ewWiat? . No Coke?.: « ° e * Steccgnennsns beige SD tec ce ? Even a captive customer can ask questions -- (and that’s when you lose money!) Intermission time is your big time to sell refreshments. You’d be surprised how much valuable selling time your attendant can lose answering the question: “What? No Coke?” The more times this question has to be answered, the more sales you lose! SELL That’s why theatres selling beverages feature Coca-Cola. You sell more people faster .. . get bigger volume . . . make more lo fees > profit. There’s no question about it! COM 4 > TRADEMARK REG ‘PROVED THREE WAYS: PROVEN PRESTIGE—PROVEN PREFERENCE—PROVEN PROFIT "Coca-Cola’’ and “’Coke’’ are registered trade-marks which distinguish the product of Coca-Cola Ltd.