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Vol. 21, No. 47
VOICE of the CANADIAN MOTION PICTURE
TORONTO, DECEMBER 5, 1956
CSR es A Se ES EE IEE ENR OEE ERS SERIE: 5 SE RETESET
INDUSTRY
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$3.00 Per Annum
AD ER RSE. ELI DER
MPICC THEMES: OPTIMISM, HARMONY
BOLSTAD RE-ELECTED CHAIRMAN, ASK CUT IN CAPAC D-I FEE
The improved relations between exhibition and distribution and the common determination to work together to regain the place of cinema entertainment in the amusement world were thoughts that were voiced again and again by delegates to the
New Toronto FP Booking Pattern
Famous Players has secured a lease on the Hollywood Theatre, Toronto, from Theatre Holding Corporation Limited, in which it is a partner, commencing January 1, 1957. The theatre, which has 1,709 seats in its dual auditorium,
is located near St. Clair and (Continued on Page 8)
Friendlier View
Of Screen Advg.
A more liberal attitude toward screen advertising was one of the things that became clear at the annual meeting of the National Committee of Motion Picture Exhibitors Associations of Canada during the latter part of the day. William
Lester of United Amusement Cor(Continued on Page 3)
A Good PR Promotion if It Can Be Done
Plans for a tour of Canada by top personnel from Hollywood studios selected from the ranks of producers, directors, writers and perhaps __ star personalities are again being studied by the Canadian Motion Picture Distributors Association.
The idea was put forward about a year ago and discussed in an atmosphere of good intentions but couldn’t be realized. It’s just too good to drop so the CMPDA is taking the initiative in trying to bring it closer to becoming a fact. If it succeeds the Motion Picture Industry Council of Canada will enter the picture. Government departments are very interested.
One of the purposes of the tour is to promote interest in the production of films in Canada. Its main object is to stimulate interest in the cinema.
Provincial committees will be formed when and if it’s a reality.
14 Top RKO Features In ‘57's First Half
Canadian exhibitors will be offered 14 film productions,
representing a total expenditure of $33,000,000, by RKO during ,
the first six months of 1957, it was announced in Hollywood last week by Walter Branson, vice-president in cuarge of world-wide
distribution, following conferences with Daniel T. O’Shea, president, and William Dozier, vice-president in charge of production.
Spearheaded by the multiplemillion-dollar aviation spectacle, Jet Pilot, starring John Wayne, the group represents the strongest lineup ever presented by RKO during a corresponding period. The pro
gram runs the full entertainment (Continued on Page 4)
Doris Day In ‘Teacher's Pet'
Doris Day has been set by Paramount to star with Clark Gable in William Perlberg’s upcoming production of Teacher’s Pet.
ALL FOX PRINTS OK FOR EVERY TYPE OF poeeron JAN. 1
J. A. Troyer remained Dough Guy.
National Committee of Motion Picture Exhibitors Associations of Canada and the Motion Picture Industry Council of Canada during the recent annual meetings of both organizations in Toronto.
Though some NCMPEAC delegates from regional and provincial theatre associations suggested that a readjustment of terms was still in order, others spoke up in frank
praise of the understanding and (Continued on Page 3)
Mrs. D'Hondt Passes
Mrs. Richard D’Hondt, who with her husband operated the Imperial, Delhi, Ontario, died last week. Surviving are her husband and two sons. Mrs. D’Hondt was one of three women active in Ontario small-town exhibition who have passed on recently.
Dick Main Dick Main Heads ‘Oscar Contests
Name the Oscars Contest, enthusiastically endorsed for the second time by the Motion Picture Industry Council of Canada, will be directed by H. C. D. Main, Independent exhibitor from Sutton, Ontario, whose appointment by
Charles Chaplin, chairman of the (Continued on Page 4)
Keep Your House
In Good Shape
These days, when obsolescent theatres are losing the battle to stay in business against TV and other competition, ‘preventative maintenance,” a favorite phrase of Jules S. Wolfe of Famous Players, should have special significance for
all exhibitors. Wolfe, who is in (Continued on Page 8)
Premier Frost Stars At
CPP Hanson Dinner
“You have given us a wonderful gift. It is something that we
will cherish for the rest of our lives.
Your being here tonight
will give us memories that are priceless. We’re glad to be worthy of your thoughtfulness.” With these words Oscar Hanson, hold
TAYLOR ELECTED CHIEF BARKER
Chief Barker of the Variety Club of Toronto is N. A. Taylor, who stepped up from First Assistant Chief Barker to succeed David Griesdorf. Dan Krendel became First Assistant Chief Barker and J. J. Fitzgibbons, Jr. followed him as Second Assistant Chief Barker. Chet Friedman took over from Lou Davidson as Property Master and
The Crew, elected recently by the general meeting, met last week in the tent quarters at the Prince George Hotel to elect the officers. The other canvasmen are Clare Appel, George Altman, Joe Bermack, Herb Allen, Ernie Rawley and Ralph Dale.
The installation dinner and dance will be held at the Sign of the
Steer on December 13.
Taylor will appoint committee heads for the new term shortly. Many International and local matters will command the attention of the Toronto tent in the coming year. Expansion of membership into hitherto-neglected amusement fields is contemplated.
All 20th Century-Fox prints, starting with that of Jesse James in January, will be compatible with any type of projection and sound equipment now in Canadian booths, providing a minor and relatively inexpensive conversion
is made of
re renee APES SR eterna pet tmnt ata re —
present sprocketholes. So Peter Myers, Fox general manager in Canada, told delegates at the Motion Picture Industry Council meeting. The prints will have four-track stereophonic sound and will be useful for optical and magnetic installations as well,
ing the onyx-and-gold symbol of the Pioneer of the Year Award, thanked his fellows of the Canadian Picture Pioneers and their guests, who filled the Crystal Ballroom of the King Edward Hotel for the fourth annual event of its kind. He coupled Mrs. Hanson in his appreciation, for the Honorable Leslie Frost, Prime Minister of Ontario, who made the presentation to the man he called (Continued on Page 8)
"Night The World Exploded’
Kathryn Grant and William Leslie will star in Columbia’s The Night the World Exploded, which Sam Katzman will produce.
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