Canadian Film Weekly (Jun 19, 1957)

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a [LAASY Vol. 22, No. 25 ‘ONE OF M Paras Big Play For TV Income Production of motion pictures for theatrical distribution will continue to be the principal source of revenue for Paramount, although its future business is expected to consist of servicing three types of customers: (1) theatre operators, (2) sponsored television and (3) (Continued on Page 3) WOMPI Banquet Bright Occasion The 1957-58 board of the Toronto Club of the Women of the Motion Picture Industry (WOMPI), led by Lois Skinner of Paramount Film Service, was installed last week with an impressive ceremony, Cconducted by the outgoing president, Gladys Rawnsley of United Artists. (Continued on Page 7) VOICE of the CANADIAN MOTION PICTURE INDUSTRY Incorporating the CANADIAN MOVING PICTURE DIGEST (Founded 1915) THAT'S WHAT JOHNSTON SAID ABOUT CANADA TO MPAA “The Canadian market has for the past several years been one of the most important markets in the world for American films outside the U.S.,” Eric Johnston, president of the Motion Picture Association of America, stated in his annual report. Sovereign To Handle Disney TV Shows Sovereign Film Distributors, Emp-U subsidiary, is now Canadian representative for the Walt Disney TV programs, it was announced last week by Roy Disney, president of Walt Disney Productions, and Alex Metcalfe, Sovereign’s general manager. Growth of the TY industry in Canada has caused the need of direct contact with sponsors. The agreement is for the Mickey Mouse Club show in English and French versions and the new 30-minute series about colonial California, Zorro, which reaches home screens in October. Also included are the English and French versions of the hour-long Disneyland program, which has been televised over the Canadian network since its inception in October, 1954. Details of the agreement were completed during the visit to Toronto of Don Tatum, TV executive from the Disney studios, and James VY. O’Gara, Disney’s Eastern and Canadian sales manager. Torchy Coatsworth, aide to Metcalfe, sat in on the discussions. Canadian Film Awards To Tash, Lew Parry People, not films, occupied the spotlight at the presentations of the ninth annual Canadian Film Awards, made at the luncheon. of the Association of Motion Picture Producers and -Laboratories of Canada which divided its meeting in the King Edward Hotel, Toronto, last week. Film competition was suspended for 1956 and awards limited to “distinguished contributions to Canadian film-making.’’ Certificates were given to individuals and organizations for significant contributions and whese current projects raise standards of production. Leonard W. Brockington, QC, CMG, presented the awards following the reading of the citations by (Continued on Page 3) Theatre Under Construction Napoleon Molley has started work on his Rex Theatre in Beaudry, Quebec. It will be the first in the community. ATA DIRECTORS RE DISTRIBS REQUEST FOR SIX-YR. AUDIT Alberta Theatres Association: September Start For First Mayer Picture Paint Your Wagon will be the first film to be produced by L. B. Mayer Enterprises, Inc., in which Louis B. Mayer and Jack Cummings are partners. The $2,000,000 production, which is scheduled to go. before the cameras September 15, will have a script by John Lee Mahin and William Ludwig, associates in the company. New songs for the film have been written by Alan Jay Lerner and Frederick Loewe. No director has been set as yet. The company will concentrate on one film at a time. Request for audit of exhibitors’ books covering the past six yeors, made by Canadien distributors, drew this from the "No mention is made of flat buys and it is our opinion that if an exhibitor is subjected to on audit it should include: all boxoffice receipts whether flat “Though there has been some decline in the gross boxoffice in the last three years due to the inroads of TV, Canadian film patrons are still spending nearly $90,000,000 a year at the boxoffice.” His acknowledgment of Canada’s importance to Hollywood was contained in the section about the nine-year-old Canadian Co-operation Project, described as designed “to bring to the attention of film patrons in the U.S. and throughout the world, through short subjects, newsreels and feature pictures, information on Canada, our staunch friend and northern neighbor.” (Continued on Page 4) Vs Toronto, June 19, 1957 OST IMPORTANT MARKETS’ Phil Maurice PQ Pioneers Prexy One of Quebec’s most popular showmen, Phil Maurice, was doubly honored at the recent annual meeting of the Quebec Division of the Canadian Picture Pioneers. The veteran executive of Consolidated Theatres was not only elected president but was also (Continued on Page 4) ATA's Meeting Date Annual meeting of the Alberta Theatres Association will take place in the Palliser Hotel, Calgary on August 18-19. Three-man committee made up of Frank Kershaw, Mark Jenkins and Roy Chown will look after business and entertainment arrangements. P® Pioneers’ President and Guests at Annual Dinner The newly-elected president of the Quebec branch of the Canadian Picture Pioneers and its Pioneer of the Year, Phil Mauricw, is shown here with the guest of honor at the annual dinner, Jean Beliveau of the Canadiens, and the guest speaker, Walter O’Hearn of The Montreal Star. Sener ier weenewennmacn niente : > or percentage because many times an exhibitor loses money on high flat rentals and receives no rebates.” The ATA directors, after a recent meeting in Calgary, said: “We believe the time has come for a test case.” The audit is being carried on in the United Stotes and Canada, which is the domestic market. Rl Doge ee