Canadian Film Weekly (Nov 11, 1959)

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a THE BIGGEST BLOCKBUSTER ee a aes eee EE — 3 Will Introduce the Matchless Miracles of y Lan J L ffi. j L. 'epfore the New Year, selected engagements of the most colorful Biblical spectacle yet produced will launch throughout the world the biggest newsmaking large-screen projection system yet devised. For many months the Technicolor Comby running 35mm negative horizontally panies have marked “Top Secret” TODAY'S through the new Technirama cameras. This SUPER TECHNIRAMA 70, the ultimate marresults in a clarity and depth of focus never vel in panoramic screen presentation. Now before possible. However, engineers know perfection has been reached. that, at a point, increased frame size The Technicolor Companies are reveal_—_ diminishes visibility and image-definition: ing this “secret weapon” for bigger boxoffice | TODAY’S SUPER TECHNIRAMA 70 rigidly results everywhere not only on SOLOMON controls this factor. AND SHEBA, but on all subsequent big Lenses — developed after long research = screen attractions. No exhibitor can afford incorporate an exclusive anamorphic de to be without the advantages inherent in vice of glass prisms and mirrors which com TODAY'S SUPER TECHNIRAMA 70. These presses the wide view sideways before it 18 advantages which are many, are due chiefly | photographed on the large negative, thus to revolutionizing cameras and lenses. eliminating all distortions and losses COmir A large negative—two and a half times mon to other systems. the area of conventional film — is o)tained If attendance is to climb, every presen=