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IT STARTED IN NEW ROCHELLE
...Wednesday night, June 15th, in Loew’s New Rochelle Theatre, at a sneak preview of the new ShavelsonRose production, ET GTARTED IN NAPEES.
It happened as soon as the picture started rolling...that wonderful something that makes you know the audience is thrilling with enjoyment of the picture. . . laughing out the dialogue... having themselves a whale of a good time.
There is so much to be said about IT GIARTED IN NAPLES that | hardly know where to begin...a Clark Gable that the audience loved and a Sophia Loren back to her gayest and loveliest that the audience also loved, especially the men...the starlit debut of a little boy named Marietto, who’s so good that
he softly steals every scene
he’s in... beautiful, beautiful new Kodak color showing you all of the wonder-hues of the Bay of Naples, of the Blue Grotto and the Mediterranean sky...and above all a fast, joyful, music-comedy-filled story that made the audience go out smiling, happy and satisfied.
Please see all of these things for yourselves. We want everyone in the motion picture business to see our
picture 7y GTARTED IN NAPLES.
In every major city and town of this country, we are arranging a program of red carpet previews and you are more than cordially invited.
The times and places of these previews will be announced within the next few days. Please see IT GIARTED IN NAPLES. I guarantee this—that you will have a wonderful time.
Sincerely yours,
Garay Cor
.Vice President in Charge of Worldwide Sales Paramount Pictures Corporation
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