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Vol. 25, No. 49
VOICE of the CANADIAN MOTION PICTURE
Christmas, 1960
Avra
INDUSTRY
TORONTO, December 21, 1960
ARE OLD FRIENDS THE BEST
MAYBE — BUT TEEN-AGE TRADE BIG BOXOFFICE BULWARK
Christmas may be the time to think about old friends but today in the movie business it isn’t the old friend that’s cherished but the young one. A survey by the Motion Picture
Add Workshop To Variety Village
Progress in techniques and an increase in types of machines for sheet metal work, along with the popularity of the course, has caused the Variety Club of Ontario to plan a $25,000 addition to the present workshop at Variety Village, its vocational guidance and residence school for handicapped boys in Toronto. This will also increase safety. A good number of Variety Village graduates are making their living at sheet metal and welding work.
Press, Industry Interdependence
A nation-wide campaign should be undertaken to convince publishers of the interdependence that should exist between newspapers and motion pictures, C. J. Appel, executive director of the Canadian Motion Picture Distributors Association, told the recent annual meeting in Toronto of the Canadian Motion Picture Industry Council. ‘Motion pictures need newspapers to advertise their attractions and newspapers need the advertising of theatres,’ he said.
Association of America made 52 per cent of moviegoers are under 19. Another survey, this one by the Theatre-screen Ad Bureau, placed the percentage of drive-in attendance from the under-19 group at 47,
Although a number of Canadian newspapers have separate departments for teen-agers, a recent survey printed in Editor & Publisher showed that amusement news is their favorite reading. Ninety-nine per cent read newspapers and 82 per cent are interested in amusement news. The USA’s Council of Motion Picture Organizations, Inc. dealt with teenagers, newspapers and movies in a recent ad in Editor & Publisher.
After quoting the leading figures, the ad said:
“Teen-agers also make up the biggest percentage of motion picture theatre patrons. The relationship between their attendance at movies and their interest in their newspapers’ amusement news is obvious.
“We have pointed out several times in this space that motion picture theatre patrons and newspapers’ readers are the same people. This latest survey gives
some years ago showed that
eloquent testimony that, so far as teenagers are concerned, we have been correct.
“Recognizing the interest of their readers in movies, most newspapers give excellent coverage to motion picture activities. There are some, however, that for one reason or another neglect this profitable field of reader interest. To these we commend a serious contemplation of the figures quoted above.”
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Greetings
to all our
fellow exhibitors
FRIENDS?
Film-Theatre Folk To Aid Red Cross
The Canadian motion picture industry will again be active participants in 1961’s Red Cross Month, March, through personal and firm donations, service on local committees and the exhibition of trailers in all theatres without charge. More than 2,000,000 Canadians serve the Red Cross in a voluntary capacity, with more than 100,000 women giving time regularly. Patron of The Canadian Red Cross Society, founded in 1909, is Her Majesty The Queen.
OUR FRONT COVER
DELEGATES AT THE ANNUAL MEETING OF THE MOTION PICTURE INDUSTRY COUNCIL OF CANADA
FRONT ROW, left fo right: Craig Hughes, counsel of The Odeon Theatres (Canada) Ltd.; Hye Bossin, editor, Canadian Film Weekly; H. C, D. (Dick) Main, Sutton West, Ont., secretary-treasurer; Ken Beach, Winnipeg; Harry Prygrocki, Winnipeg, president of the Manitoba Motion Picture Exhibitors Association and second vice-chairman of the Council; and Arthur Bahen, Montreal.
CENTRE ROW: A, J. Mason, Springhill, NS, president of the Maritimes Motion Picture Exhibitors Association; F. Gordon Spencer, St. John, NB; E. G. Forsyth, chairman of the National Committee of Motion Picture Exhibitors Associations of Canada; Charles S. Chaplin, immediate past president of the Council; Douglas Miller, Taber, president of the Alberta Theatres Association; F. J. Lundholm, Swift Current, Sask.; Harry Howard, Vancouver; and Doris Robert, Granby, president of the Quebec Allied Theatrical Industries.
TOP ROW: Gaston Theroux, Asbestos, Que.; Wm. Lester, Montreal; Myron McLeod, Powell River, president of the British Columbia Motion Picture Exhibitors Association; Clare J. Appel, executive director of the Canadian Motion Picture Distributors Association; Arch H. Jolley, executive secretary of the Motion Picture Theatres Association of Ontario; Wm. Summerville, Toronto; Wm, Johnston, Yorkton, Sask.; Al Turnbull, Toronto; and Ted Hayes, Toronto,
British Columbia Exhibitors
Association
MYRON C. MeLEOD, President
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Cur Werp Best Wishes