Canadian Film Weekly (Apr 18, 1962)

Page 8 JOHN T. ROSS Elected president of the Association of Motion Picture Producers and Laboratories of Canada at the annual meeting in Toronto last week as successor to Henri ichaud, Montreal. Ross is president of Robert Lawrence Productions (Canada) Ltd. C. H. Everett, Ottawa, Crawley Films, is Ist vice-president and Dean Peterson, Toronto, Peterson Production, 2nd vice-president. Other directors are Sydney Banks, Toronto, S. W. Caldwell; R. J. Beaudry, Toronto, Pathe-Deluxe of Canada; £. W. Hamilton, Vancouver, Trans-Canada Films; Hugh Moreland, Toronto, Moreland-Latchford Productions; Tolly Reviv, Ville LaSalle, PQ, Tolea Film Productions; and A. T. E. White, Halifax, Eastern Film Laboratories Ltd. FILM AD CIRCLE (Continued from Page 1) Hotel, Toronto, last week. Mason played an important part in the organization of the Circle last November. He will be followed by Win Barron of Affiliated, Much of the discussion of the meeting was given over to the disparity between publicity given films and that given television. This, it was pointed out, is not as wide as it was where the realization has come that the boosting of television has resulted in advertisers cutting their newspaper budgets to increase TV expenditures. One Toronto newspaper issues a 12-page tabloid insert devoted to television each Friday. Another harmful practice was that of placing large ads for TV stations on the amusement pages near theatre advertising and some makeup editors have agreed not to do this. Too often these ads are counter-advertising in exchange for TV commercials for the newspaper. One member of the Circle reported seeing a Saturday amuscement insert which carried the names of each _ entertainment medium covered on its front page. For “Movies” he found a column on the back page which listed CANADIAN FILM WEEKLY Court Battle Of Giants; RCA Asks $174 Million Radio Corp. of America has filed a $174,000,000 damage suit against the Philco Corp. and the Lansdale Tube Co., as well as moving to enjoin the Ford Motor Co. in the Philco suit, which charges that company with conspiring to block color television. Ford took over Philco last Sept. The action, filed under the antitrust laws, was a counter-claim to Philco’s antitrust suit against RCA, NBC, General Electric and AT&T for $150,000,000. Filed in 1957, the Philco suit is still before the courts. In it Westinghouse was named as a defendant, not as co-conspirator. It is Philco’s contention that RCA, GE and AT&T conspired to divide areas of jurisdiction, with each company being assigned all new patents related to its field. 'Tiffany's' Sets Record Paramount’s hit comedy, Breakfast at Tiffany’s, has set an alltime house record for length of run at the Hollywood in Toronto, where it is in its 17th week. Previous record-holder at the 1,709seat, dual auditorium theatre was another Paramount film, The World of Suzie Wong, which lasted 14 weeks. It should get an additional lift from the Oscars for best musical score and song. Hamilton Projectionists Now Have Pension Plan A pension plan with a provision of retirement at 70 and payment for 10 years has been worked out by Local 303 of the IA, which is the Hamilton projectionists’ union, and 15 exhibitors of that city. It can be joined by men up to 60 and is based on present earnings, so that a man 20 years in the plan can get a retirement pension up to $130 per month. Exhibitors match the voluntary contribution of five per cent each month by the employees. The plan was worked out by R. C. Tomlinson of the Manufacturers Life and Hugh Usher, Local 303 business manager. New Drive-in For PEI Construction is expected to start in May for the first drive-in in the Alberton, PEI area. To be built by Fred and Gordon White, it will be on a site overlooking nearby Goose Harbor and will be named the Princess Pat. The Whites also own the 320-seat Princess Pat, the only theatre in Alberton. features to be shown on TV and at what times. There was nothing about films in theatres outside the paid-for advertising. Guests at the luncheon were Jerry Evans, Universai, NY, who was introduced by Barry Carnon, Empire-Universal, Toronto, and Hye Bossin, editor of the Canadian Film Weekly. REVIEW LIGHT IN THE PIAZZA with Olivia de Havilland, Rossano Brazzi, Yvette Mimieux. (CinemaScope-MetroColor) MGM 101 Min. FRESH, VIGOROUS THEME IS TREATED WITH SPIRIT AND TASTE. BRILLIANT SCENES OF ROME AND FLORENCE. A SUPERIOR FILM IN MANY WAYS. An unusual theme is treated with intelligence, insight and dramatic forcefulness in Light in the Piazza. The story is about a vibrant, young American girl and her mother vacationing in Italy. It soon develops that the girl is actually a mature woman who suffered a brain injury during a childhood accident. As a result, although 26, she has the emotional, mental development of a child. The awakening of the girl to love, the reaction of her parents, and the desperate need of the mother to believe that the girl can enjoy a normal life forms the basis of the story. It is touched with adventure, romance and excitement. All told this Arthur Freed CinemaScope-MetroColor production shines with skill and theatrical resourcefulness. The picture was filmed entirely in Florence and Rome with some great scenes the result. Olivia de Havilland plays the mother who has the desperate need to believe that her daughter can be happy in a normal mold of life. By clinging to this belief she is close to breaking up her marriage to Barry Sullivan who feels it would be best to institutionalize the girl. Yvette Mimieux plays the focal role of the daughter with the bounce and elan of an innocent young animal. She becomes enveloped with love when she meets a nimble, attentive, urbane young Italian, George Hamilton. In addition, there is on hand Rossano Brazzi, the suave father of Hamilton. The attentions showered on the lonely mother by the worldly Brazzi provides another part of the story. The ending is a happy yet strange one. After a setback the young lovers finally marry. But what will happen when the young husband discovers that his wife’s innocence is retardation? CAST: Olivia de Havilland, Rossano Brazzi, Yvette Mimicux, George Hamilton, Barry Sullivan, Isabel Dean, Moultrie Kelsall, Nancy Nevinson, CREDITS: Produced by Arthur Freed; Directed by Guy Green; Screenplay by Julius Epstein; Photography, Otto Heller. DIRECTION: Fine. PHOTOGRAPHY: Quite Good. (From The Film Daily, NY) Lazarus Joins Bronsfton Paul N. Lazarus, Jr., who recently resigned as vice-president of Columbia Pictures, will join Samuel Bronston Productions on April 23 as executive vice-president, it was announced by Bronston in New York recently. Lazarus’ responsibilities will include production and distribution. April 18, 1962 AMPPLC MEETING (Continued from Page 1) ways that federal aid can be provided has been suggested. The Planning and Development committee, ‘which has N. A. Taylor and F. R. (Budge) Crawley among its members, will work with the recently-organized Motion Picture Production Council in an effort to bring about greater government participation. The MPPC is headed by Arthur Chetwynd. The AMPPLC also hopes for a favorable reaction from the Glassco Royal Commission to _ its brief asking that a good measure of National Film Board and Canadian Broadcasting Corp. film production be assigned to private producers, The AMPPLC recently asked the Provincial Treasurer to consider using the federal sales tax basis for Ontario-made films. The federal sales tax is applied on a footage basis regardless of the cost of the film, whereas the Ontario one go_._ on the final price. The federal sales tax is 11 per cent of $9 per finished foot. The Ontario tax is three per cent and the AMPPLC would like this applied to $9 per finished foot, instead of to the sales price. The AMPPLC suggestion is considered to be a much more reasonable and fairer approach to the tax as it applies to films and there are high hopes that the Provincial Treasury will share this view. At the banquet for members and their wives and guests which closed the day-long session Ross was installed as president by Henri Michaud of Montreal, his predecessor in office, and the former presented the latter with a clock as the AMPPLC’s appreciation of his leadership. Following the presentation Graeme Fraser, a past president, gave an address on Public Relations, which he described as “‘the management function that evaluates public attitude.’ Members could help clients in their Public Relations, which is one way of getting the most out of marketing calls — now averaging $22 each. J. J. Chisholm, the AMPPLC’s first president, thanked Fraser. MGM's 'The Pawnbroker’ Rod Steiger will star in MGM’s The Pawnbroker. OUR BUSINESS (Continued from Page 3) ourselves as much as we should have. Our immigration figures have dropped and the foreign trade is now a matter of great concern. An active motion picture feature production industry in Canada can be a real factor in assisting our economics at a time when such help is extremely important.