Canadian Film Weekly (Jan 17, 1968)

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Vol. 33, No. 2 *% VOICE OF THE ENTERTAINMENT INDUSTRY Incorporating the CANADIAN MOVING PICTURE DIGEST (Founded 1915) TORONTO, January 17, 1968 N.A. Taylor Honored Famous, Shel! Establish Credit-Card Moviegoing By Film Importers IFIDA (Independent Film Importors and _ Distributors’ of America) at a dinner this Friday in New York will present a special citation to N. A. Taylor, president of Twinex-Century Theatress fors-“contributions to the promotion of innational films in Canada as an exhibitor, distributor and adviser to the motion picture industry.” A founding dir2 Se ector of the Mo 5 Oe tion Picture Theatre Owners Association of Canada, Taylor is a member of the Motion Picture Distributors Association of Canada as president of International Film Distributors Limited, which distributes the product of Allied Artists, Embassy, Cinerama and Walter Reade. Sharing the spotlight with Taylor in the Imperial Ballroom of the Hotel Americana will be Rev. Father John M. Culkin, SJ, director of Fordham University’s Centre for Communications. A spe (Continued on Page 2) e Circuit enjoys benefits from 253 Ont. stations and 250,000 card-holders Credit-card moviegoing, a first for Canada, has gotten underway in Metropolitan Toronto following a deal between Famous Players and Shell Oil covering hardticket roadshow engagements in four theatres—the Eglinton (Doctor Dolittle), University’ (Camelot), Nortown (Thoroughly Mod “Heat Of The Night” NY Critics’ Choice Walter Miuirsch-United Artists’ In the Heat of the Night, directed by Canadian Norman Jewison, drew two of the top approbations in recent balloting by the New York Film Critics’ Circle, an annual event considered to be more than somewhat prophetic insofar as subsequent Academy Awards are concerned. In the Heat of the Night was selected as best picture by the 15 voting critics, while one of its (Continued on Page 3) A NEW SERVICE for Shell Oil credit-card customers and a new promotional ploy for Famous Players Theatres, this is the nub of discussion between Clare Kappler (right) Shell’s manager of petroleum products retailing; Bud Barker (centre), Famous advertising-publicity director, and Jim Cameron, FP’s publicity-promotion supervisor. eg Damage jiffy YWjfyyy) By Famo Dinuore Yyyy 4 —Staff photo “yyy Hh Othe yy ZU ern Millie) and Glendale (Far From the Madding Crowd), the last being an affiliated Twinex Century house. Worked out by Jim Cameron, head of Famous’ group sales, and Clare Kappler, Shell’s manager of petroleum products retailing, the agreement likely will become national at a later date. Meanwhile, Famous will be enjoying the benefit of direct mailings by Shell Oil to 250,000 credit card customers throughout Ontario, the country’s largest and most affluent market. The circuit will benefit further from special roadshow posters displayed by alt Shell service stations in the province, catching credit customers who might not have been included in the initial mailing. Cost of this unique tie-in for Famous is an eight per cent ser (Continued on Page 3) Film Pioneer & Writer Sol Allen Dies At 65 Sol Allen, movie pioneer and writer, died in Toronto Jan. 7 following a lengthy illness. He was 65. Native of Bradford, PA., the deceased was one of the four Allen brothers who’ with their father, Barney Allen, became one of the most powerful forces in the fledgling film industry of the early 1900’s. Settling in Brantford, Ont., they opened their first theatre in 1906 as the cornerstone of a circuit which grew to more than 40 and the same year formed a distribution company which ultimately became Columbia Pictures of Canada. Over the years, in the ebb and flow of a mercurial industry, the Allen holdings changed face and character. Today the family is no longer in distribution but con (Continued on Page 2) Westbrook In Calgary Ist ‘Automated House e Odeon & Twinex circuits have ordered automatic projection equipment Automated moviehouses, a fact of exhibition life in Britain for more than 12 years and installed in almost 500 UK theatres to date, are finally becoming part of the North American scene. First in Canada to let a robot into the projection booth is Monal Properties’ new dual auditorium in Calgary—the Westbrook Cinemas 1 and 2—in which General Sound installed a Cinematic System providing automatic projector starting, changeovers, non-sync’ rectification, cur tain openings and closings, up/ and down houselights and entr’acte music. Bill Walterhouse, who super vised installation (the Westbrook opened Dec. 28), described it as the No. 2 automated system his company is handling. The first or most basic, is called Project-o YY Matic which simply provides automatic starting and change over. Not yet in inventory at General Sound is the more inclusive Cinematic-Technomatic system which provides’ everything mentioned so far plus automatic marquee lighting, activation of concessions booths and automatic control of heating and air conditioning, and so on. One of the reasons Britain is so far ahead in the robot race is that the mechanically-brained consul which operates the sys tems was developed about 15 (Continued on Page 2) “Que. Film Makers Name Officers The Association of Film Mak— ers of Quebec (L’Association des Producteurs de Films du Quebec) have named Jean Dansereau as their president for the 1968 term. Elected with him were Guy Fournier, vice-president; Jacques Collins and David Bier, counselors, and Arthur Lamothe, secretarytreasurer. ob 4 , f : 4 ;