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PUBLISHED BY THE MOTION PICTURE INSTITUTE OF CANADA
Toronto, March 13, 1970
On The Way Out?
The money taken in at our box office windows is the primary support of the motion picture feature industry. There has never been an over-supply of box office hits, but there has seldom been a shortage of projection machine fodder. We have always assumed that “production” knew what to create. But, today, uncertainty besets producers all over the world.
The present flood of “sex” and “permissive” movies has everyone, in our business, in a quandry. Will it continue or abate? Does it tend to alienate our so-called “regular audiences”? How far will it go and how much will the public buy? No one knows the answers, for sure. One can only observe that highly respected and_ respectable theatres throughout the U.S. and Canada are presently exhibiting a type of film which would have been disdained, not very long ago. The answer, of course, is that weekly overhead is a constant and expensive matter, and a_ theatre owner can’t bank “prestige”.
A great deal has been said and printed on the subject. But socalled “sex” films continue to sell tickets while some very fine and well made films (“out-dated” by present standards) fail to attract even fair-sized audiences. And, in between, one which is in neither category comes along and scores socko.
Anyones guess as to the future is valid today. So we toss ours into the ring. We think that before too long a large portion of the people we are presently attracting will become satiated with the flood of purely “sex” films, and interest will abate. However, the mushrooming of this new permissiveness will have served a very useful purpose. It will have brought the art of motion pictures to the same state of maturity that other art forms
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This is the $70,000 color film processor Film House in Toronto has installed to
give film makers faster service for both 16 and 35 mm. negatives.
Famous Players to revive 1920 Mary Pickford film
Fifty years ago, when Famous
Players, Canada’s largest theatre
chain, was incorporated (January 23, 1920), a silent film called Pollyanna, starring Mary Pickford, was the feature attraction playing the circuit’s flagship house, the Regent, in Toronto.
The Regent has long since disappeared but Monday night, April 20, another of Famous’ vintage houses, the Imperial (opened in September, 1920, as the Pantages),
A scene from the 1920 Mary Pickford film, Pollyanna.
will be the scene of a Pollyanna revival as Famous officially launches its Golden Anniversary Week from coast to coast.
Miss Pickford will be unable to return to her home town for the special event — a benefit affair with total proceeds going to the Canadian Arthritis and Rheumatism Association — _ but she'll be represented by her husband, Charles (Buddy) Rogers, who costarred with her in the 20’s, notably in My Best Girl (1927).
A joint committee from CARS and Famous Players is mounting the event as much as possible in the spirit of the 20’s. One highlight will be the pit music of Horace Lapp, playing an organ prologue as guests arrive and piano accompaniment throughout the film, exactly as he did in the same theatre 50 years ago. Recently, following his musical backup of. a silent film program at the Ontario Science Centre, Lapp was given a standing ovation.
Aside from Pollyanna, for which a special print is being provided from Miss Pickford’s own archives,
Film House expands for Cdn. movie boost
Film House, Canada’s largest post production company, has installed a new $70,000 color film processor in preparaton for an expansion of the Canadian feature movie industry.
Film House’s president Bob Crone says that “we will be able to service the daily commercial industry wthout interrupting it for features and we’ll be able to give the feature producers unprecedented service, uninterrupted by the commercial flow. It means that the feature producer who delivers his negative to us in the evening will be able to get his dailies the next morning.
“Producers can have a duplicating negative sent up to us for a few days, and we can strike them all the prints they need at 714 cents afoot. This is approximately $150 a print and most features require between 10 and 20 prints.”
Post production for several Canadian movies has been done at Film House, including Flick, Explosion, Homer, The First Time. Crone estimates that a dozen features have been made in Canada within the last 18 months and he expects that as many as 20 more will be made during the next two years.
A year and a half ago, Crone installed a 27-channel sound mixing machine, also for feature movie work. He also has a machine which is being used in only two countries — the US and England — for making duplicate prints from the original. It is a new invention which duplicates color more accurately.
the film program will include short subjects from the 20’s, a part of the original Paramount (FamousLasky) film library now held by Sherman Grinberg Films of New York.
Two nights later, April 23, Famous will stage a similar benefit showing of Pollyanna in Vancouver’s Orpheum Theatre, with Rogers again making a_ personal appearance.