Canadian Film Weekly (Mar 20, 1970)

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CANADIAN FILM WEEKLY UPTOWN A FIRST IN CANADA — With the opening of two new cinemas, Backstage | and Backstage 2, on March 20, the Uptown Theatre in Toronto becomes the first 5-theatre complex in Canada, with each auditorium presenting a different motion picture. Shortly after its acquisition from Loew’s, 20th Century Theatres initiated its plans to redistribute the UpThe balcony town’s. 2,500 seats into five individual theatres. BACKSTAGE(2) of the original theatre was completely enclosed to become the self-contained 922-seat Uptown 1. Uptown 2 and Uptown 3 divided the original orchestra section into two auditoria with seating capacities of 600 and 400 respectively. Built piggyback, Backstage 1 and Backstage 2, seating 180 and 150 respectively, previously comprised the backstage area of the original theatre. BACKST AGE(1) MARCH 20, 1970 tar Productions banner for Columbia Pictures. In the film, Miss Woodward will play a woman entering her middle years. Production is slated to begin in late June in San Francisco with Academy Award winner Joanne Woodward has been signed to play the title role in Mrs. Beneker, film version of Violet Weingarten’s best-selling novel, which Norman Twain will produce under the Ras Herb Mathers, general manager of Empire Films, Canadian distributor for Walt Disney (at right) presents W. V. (Bill) Novak, newly-appointed manager of Winnipeg’s Northstar Cinemas, with the Walt Disney Merit Award (the revered Mickey Mouse watch) for his outstanding publicity campaign on behalf of Disney’s ‘/The Love Bug’’, which had a highly successful extended engagement of thirteen weeks at Novak’s former theatre, the Metropolitan in Winnipeg. The presentation was made during the champagne reception which followed the opening of the Northstar Cinemas, Famous Players’ 11th and 12th units in Winnipeg. Herbert Ross directing from a screenplay by Ellen M. Violett. * ok ok Murphy’s War, starring Peter O’Toole, is now being filmed along Venezuela’s Orinoco River in a primitive and dangerous region of South America. Peter Yates is director and Michael Deeley is producer of the motion picture, which is being filmed as a partnership of London Screenplays, Ltd., Dimitri de Grunwold, chairman; Paramount Pictures, and Michael Deeley-Peter Yates Films Ltd. Paramount will distribute the film in the U.S. and Canada and de Grunwald’s International Film Consortium will distribute it in all other countries. O’Toole is cast in the title role as a machinist mate and the only survivor of an allied merchant vessel sunk by a Nazi submarine in the closing days of World War II. The film follows his determined effort to destroy the submarine, a One-man vendetta which extends even after hostilities have ended. Other members of the cast include Sian Phillips (Mrs. O’Toole) in the role of a medical missionary, French actor Philippe Noiret as an oil company engineer, and young German actor Horst Janson as the captain of the German submarine. Written for the screen by Stirling Silliphant, Murphy’s War is being photographed in Panavision and Eat Ao Barbara Bel Geildes has been signed to star with Michael Douglas and Jack Warden in Summertree, to be produced by Kirk Douglas’ Bryna Company for Columbia Pictures. Our Business (Continued from Page 1) Uptown Theatre has been converted into five auditoria. In some places six auditoria have been built and any multiple is now forseeable. The economics of multiple auditorium operation has been proven extremely good and is now too well known to require any further comment. However, there is a knack to their building and operation. Now a new phenomenon has arisen in the U.S. — huge chains of mini cinemas (many of them franchised units). Usually, they are planned with about 350 seats and are almost entirely automatic in operation — it being suggested that they require only two employees — a projectionist manager and a cashier-candy girl. To the uninitiated these bantam theatres may seem potential gold mines — but we urge the unknowledgeable to be wary. (to be continued next week) Vol. 35, No. 10 March 20, 1970 Editor: ED HOCURA CANADIAN FILM WEEKLY 175 Bloor St. East, Toronto 5, Ont. Second class privileges applied for Published by Motion Picture Institute of Canada, 175 Bloor St. East, Toronto 5, Ontario Canada ¢* Phone 924-1757 Price $7.50 per year ATES RL OE LENE, ERUPT TET A NEL EOP SEN ELIS LETTE LED,