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Vol. 35, No. 16
PUBLISHED BY THE MOTION PICTURE INSTITUTE OF CANADA
Toronto, May 1, 1970
ay blame the Movies?
A great deal has been said and written about permissiveness and sex in modern day motion pictures. As a result, many people, both within and outside our business, may find themselves completely bewildered.
No one can argue against the fact that our society has almost completely cast aside the taboos of the Victorian era. Attitudes towards sex and the relationship between the sexes, particularly among young people, have changed radically and will continue to do so.
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Some theatre owners and managers may have developed a feeling of guilt about the type of films they are presently showing. However, it may be that we have not paid enough attention to what other media are doing. For example, the stage has now reached the point of complete nudity, something burlesque would have shunned even in its heyday. Magazines and newspapers print material of a more daring nature than they used to. Some magazines use lurid headlines, involving sex, in order ~to sell more copies. But many newspapers report events, as they happen, in a matter of fact way.
For instance, in the April 27th issue of the staid and conservative Globe & Mail of Toronto, an article was published, along side a picture of three young children playing violins, headed — “Two U.S. Experts Devise Course in Sex Rehabilitation”. It is a report of a book just published by Dr. William H. Masters and Virginia E. Johnson of the Reproductive Biology and Research Foundation of St. Louis, and describes matters of intimate sex in as matter-of-fact fashion as one might talk about diets or cooking.
This is not the first time we (Continued on page 2)
AVCO EMBASSY POW-WOW — Joseph E. Levine, president of Ayco Embassy Pictures Corp. Ltd., hosted an exhibitors’ luncheon in Toronto recently to discuss his company’s product lineup for 1970. Shown above, front row, left to right, are Robert Weston, vice-president and assistant to Joseph Levine and Levine. Back row, left to right, are D. J. Edell, vice-president and general sales manager of Avco Embassy, and Victor Beattie, Canadian general manager of 20th CenturyFox Corp. Ltd., distributors of Avco Embassy films in Canada.
Canada Week part
of Cannes Festival
The Canadian Film Development Corporation will undertake a special promotional effort at the Cannes Film Festival from May 2-16.
The festival is the principal annual international film occasion and brings together film producers and distributors from all over the world.
Canadian producers and distributors will have an excellent opportunity not only to sell the films
they have already produced at the festival, but also to discuss their plans for future feature film projects with distributors from other countries.
With the cooperation of the federal department of industry, trade and commerce, the exhibitions commission and the National Film Board, the CFDC is establishing a closed-circuit television system at two central points of festival activities: Le Grand Palais and l’Hotel Carlton. The system
will be at the disposal of representatives of all the sectors of Cana
dian film activity.
MGM to move hdags. from N.Y. to Calif.
The board of directors of MGM has approved the move of the company’s world corporate headquarters from New York to the Culver City Studios in California. The board approval comes after the company undertook an exten— sive internal analysis of the effect of the move on its operations and operating expenses.
Relocation of corporate headquarters comes in accordance with James Aubrey’s announcement at the January annual meeting of stockholders in New York, at which time he stated the move “will consolidate our overall operation, engender an effective relationship between production and distribution and should result in substantial additional economies.”
The major part of the move is scheduled for mid-July, with certain individuals and departmental operations moving as early as June 1. MGM will retain space in its present building at 1350 Avenue of the Americas, New York, with approximately 90 employees remaining to carry out east coast divisional operations.
Meyer Chaplin, father
of WB executive, dies
Meyer Chaplin, father of Chas. S. Chaplin, Warner Bros. vicepresident in charge of Canadian television sales, passed away recently at the age of 96. Right up to the time of his decease, the senior Chaplin continued to be an energetic leader and spokesman for many charitable organizations in Toronto including the Home For The Aged and the Sons of Jacob Benevolent Society, of which he was the founder and many times president.
The late Mr. Chaplin, a resident © of Toronto for 64 years, was a prominent member of the Canadian fur industry until his retirement 10 years ago. He was president of a number of service groups and honored on many occasions
-for his work in the community.
At the time of his death, he was the — oldest active member of the Shaar Shemoyim Synagogue in Toronto.