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SURVEY
motion picture industry more at
tention in the world trade press
than anything in years: $100,000,000. That amount would be grossed at our cinema boxoffice in 1952, a USA Government report predicted, and Hollywood’s share of it would be its second largest block of foreign revenue for that year. If the British slice further the total they permit Hollywood to take out, Canada’s return might even be the largest. One need but compare the national cinema gross of 1942 — $46,461,097 — with the one hoped for in 1952 to arrive at some realization of our progress.
The steady advance of the grand gross toward the $100,000,000 goal is not without the prospect of opposition, for an adversary long awaited and long dreaded has taken its stand at just about that point. The adversary is television.
Perhaps the most interesting thing about the industry now is the changing character of exhibition. There are the drive-ins, with their dancing, vaudeville, fireworks and playgrounds. There are the
‘ SINGLE figure won the Canadian
many art houses catering to selected patronage. There are the film societies and the 16 mm. exhibitors, among whom are to be found itinerants using halls and settled operators using regular theatres.
Soon third dimension will be with us, as will theatre television, both of which will require new and special equipment.
The coming of safety stock will bring about a revision of provincial building regulations and censorship may be affected by its inability to control televised motion pictures.
For a discussion of some of the matters mentioned here, particularly television and censorship, the reader should turn to those sections. Production, Music, Legislation and other subjects are treated in articles which precede specific information about them.
For descriptions of Business Structure, Economic Structure, Trade Practices, Arbitration in Canada and Monetary Restrictions, Etc. we suggest that you check under Survey in our 1951 Year Book. These have changed little since then.
OF Canne?
Direction of Yvonne Taylor
THE INTERNATIONAL Cinema GUILD
of Canada
An unique and profitable service to Canadian theatre owners for the presentation of select motion pictures from the film capitals of the world. Offering to the smaller centres
“Curtain at 8.30"
a plan for the programming of such films as a special performance on one evening each week.
Write or telephone for further information!
175 BLOOR STREET EAST, TORONTO e
PHONE PRINCESS 370i