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HACK in the early nineteen-hundreds, when the first ^Victor catalogs were issued on pages measuring three by six, and Victor Herbert's Orchestra, Sousa's Band and one Enrico Caruso were all the rage, America's sup¬ pressed musical consciousness began to stir vigorously.
It didn't matter if the phonograph needle of yester¬ year produced groans and wheezes that emanated fan¬ tastically from the old Victrola cabinet. It didn't matter if the glorious voices of Caruso and Homer, the playing of de Pachmann and Kreisler, and later, the four-minute orchestral excerpts performed under Toscanini and Sto¬ kowski were all but submerged. America was getting her music— and so long as the finest artists were giving it to her, she was willing to wait for the true-to-life sound reproduction inevitably on its way!
It's a couple of generations since those earliest dreams, and advances in recording have been almost phenome¬ nal. The famous monogram of the Victor dog, now joined with that of the Radio Corporation of America, has be¬ come a symbol of tradition and prestige, of the finest in
recorded entertainment and of music at its most satis¬ fying!
RCA Victor's 1948 catalog represents nearly a half century of music in America— a staggering panorama of one of the world's greatest industries. Over a billion rec¬ ords have been issued, records for everyone and for every possible taste. Here is the cross-section of Amer¬ ica's favorites, firmly established throughout the years.
The present catalog contains all categories— from serious music of the masters to the boogie-woogie rhythms of today. Here are albums for children, edu¬ cational records, dramatic readings, international novel¬ ties and the folk songs of every nation. Here are the great voices of the past, available now in the Heritage Series.
Consult your neighborhood music dealer each month for up to the minute record news. Choose your music— choose your artist— if it bears the RCA Victor label, it's sure to be music at its most satisfying!
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