Celluloid : the film to-day (1931)

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Xll PREFACE be some demand for literature on the subject of the cinema, I submit my observations on the film to-day to those who may care to be amused by them. Doubtless some will take this book to be an attack on the British film industry. It is not so much that as an effort to try and persuade people in England to realize the supreme importance of the film in industry and social life as well as in entertainment. But it would pain me greatly if any of my numerous friends among the studios and administrative offices were to take offence at my remarks. Let me assure them that I am appreciative of their good intentions towards cinema, and that I know they would make the sort of films I advocate if they had their way. Everyone I meet in the film trade appears to be aiming at making good films, inasmuch that I can only assume our ideas of goodness and badness must differ extensively. PAUL ROTHA. July, 1931. London.