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46 CELLULOID
technique in sound and cutting. In these short propaganda pictures there can be seen the nucleus of the true British film, a new and powerful form of cinema, being developed by men who have received but little encouragement for their brains in British studios.
PROPAGANDA AND THE CINEMA
In one form or another, directly or indirectly, all films are propagandist, negative or positive, for their place of origin. Whether it is aware of the propaganda or not, the general public is influenced by every film which it sees. Under the thin veil of entertainment, the hard fact is apparent that the film is the most influential medium yet discovered for persuading an audience to believe this or to do that. The dual physio-psychological appeal of pictorial movement and sound is so strong that if made with imagination and skill, a film can stir the emotions of any audience.
The significant part played by propaganda in the development of cinematography is quite remarkable. On reflection, it will be agreed that the potentialities of the cinematic medium for propaganda have been mainly instrumental in bringing about some of the most interesting achievements in film technique both sound and silent, during the last decade. I firmly believe that the next great advance in world-cinema is likely to result from the use of the film in its nonfictional, propagandist branches. It would certainly appear that a better understanding of the elements of film construction seems to be reached by cinemato