Censored : the private life of the movie (1930)

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THE BISHOP OF HOLLYWOOD part, and admitted that he had been the indirect cause of the girl's death. It was hot news. The press agent already had sold Hollywood to the customers as a blazing, wide-open den of sin. For the first time, the customers felt they had seen inside the tent into the real show, and they were ready to tear up the stakes and run the carnival out of town, in the grand old American manner. Clerics ranted, Club Women panted, and the press pointed with fear to the ripe bacchanalia of Hollywood. More important, box office receipts dropped off. The big producers held a conference. Baseball had ridden over a black period by getting itself a bishop. Why not the movies? In 1922 Hays accepted an offer of $100,000 a year and became the head of the Motion Picture Producers and Distributors of America, Inc. To begin his work, Hays had to become a super-press agent. Before him the little men had cried "sin, sin" and the public had pushed its nickels across the counter. But they had told their story too well, and it was up to Hays to 123