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Wherever Greene went he was reminded of his series <= a life-sized, carved, wooden horse named ‘The Ponderosa’ on the Isle of Wight, a Spanish real estate development called 'Casa Ponderosa, fans addressing him as "Mr. Bonanza" in a multitude of languages,
Greene explained the meaning of his popularity in terms of the series,
"What impresses me is that 'Bonanza' is a truly American show which deals with a part of American history that's such a vital part of the American fabric. In a sense, 'Bonanza‘ is not just American, it's international. What a father says to his son in 'Bonanza' is also what a_ father says to his son in Spain, in Canada, all over the world."
Greene pinpointed the show's theme. "It's about family respect," he said. "We show a
father's respect for his children, and the children's respect for a parent. I don't think any other kind of Western ever had
this kind of reception. We concern ourselves with human relation
ships. We like people and people like people to like people."
Fans sense Greene's genuine feeling of friendship, which is confirmed by the star's credo (though not original with him) that "a stranger is a friend I never met."
A Brazilian government official once was quoted as saying: "If you wish to see big crowds of people welcoming Americans, send us two people -Dr. Jonas Salk and Lorne Greene."
Greene treasures this remark. "The billing was right," he said. "Salk has done more
for humanity than any actor could hope to do == and I like being in his company."