CINE World (May 1964)

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MAHOMET AND THE MOUNTAIN BY BRUCE MARTIN PUBLICITY CHAIRMAN, TORONTO & DISTRICT FILM COUNCIL Almost every reel of motion picture film exhibited in the theatres of this city bears a stamp indicating that it has been deemed suitable for public consumption. The film may be by Jerry Lewis or Ingmar Bergman, but each and every reel has this stamp imprinted on the picture area, as those with acute vision can testify. Whether this brand is seen or not by the majority of moviegoers, it is surely a trenchant indication of the terms in which film is thought of by officialdom in Canada. Film has always been the poor cousin among the arts in Toronto. It has several disadvantages. Unlike ballet or painting, it has little of the chi-chi glamour of opening nights. Unlike opera, music and, to a lesser extent, theatre, it frequently demands that the viewer make up his own mind about the merits of a movie. And it lacks in this fair city one mss-readership critic who is competent and conscientious and who might advance its stature and its cause. This situation is not continent wide, not even nation wide. Last year’s New York film festival was a resounding success and serious film has reached a degree of general interest where "Time", "Saturday Evening Post" and "Life" have devoted cover stories and even special editions to the international movie scene. In the west, Vancouver has its festival and, to the east, Montreal has established its annual unreeling ritual. as one of world significance. In Toronto, the situation is less euphoric. The Metropolitan Film Library serves the needs of many educational and documentary film users ona Shoe string budget, aided by a city grant. Though ensnared by rising costs, the Toronto Film Society