Cinema Canada (Dec 1974-Jan 1975)

Record Details:

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SY FINDLAY | ‘VE COT f *MIRROPHONIC’ Xq vasai axe \ u Nowe M” We thought we’d call it Mirrophonic But you wouldn’t believe what we went through. Everyone had their pet scheme. Our bookeeper thought that Thirty-Day Net Sound Services was surefire, but we convinced her that, while we have a soft spot in our hearts for prompt payment, it was no way to attract business. Quite the opposite. Then the answer-to-a-boutique-owner’sprayer who decorated the place suggested that Neo-Spanish Bordello Audio Illuminations was just the ticket to appeal to a certain group. He was right, but we’re not particularly interested in that group. We sent back the damask couches. The cleaning staff came up with Spick & Span Sound. Closer, we admitted, but too many undesirable connotations. For a slogan it looked as though Snappy Sound Parlours — Thirteen Steenbecks — No Waiting was leading the pack until someone pointed out that it did have a rather tonsorial air about it. Acme, Eureka, Penultimate, Bonanza, Stupendous, all had their day in court, but modesty prevailed. Then Bill and Ken and George and Ray and Anne and Dave got together and someone asked, “Hey, what’s the absolute ultimate in faithful reproduction?’’. And someone answered, “A MIRROR! !!”. We won’t bore you with the rest of the details. But you might be interested in how well we’re living up to our name. MIRROPHONIC SOUND 409 King St. West Toronto MSV 1K1 869-1781