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Artwork for a 30-second Ministry of Culture and Recreation spot by Ken Stephenson: Video
art Productions
“Tt killed that part of the business,”’ explains Vladimir Goetzelman, ‘“‘which was always a reliable source of income to the industry.”’
Involved were such accounts as children’s breakfast foods, chocolate bars, and other aggressively advertised processed foods, Also, the ban applied to any commercial appearing in a children’s time slot — no animation was allowed.
“In general,’”’ says Goetzelman, ‘“‘it kind of made the whole business less healthy. It’s not healthy to begin with, and that just kind of pulled the rug out from under it.”
He adds, however, that Cinera had been doing more adult commercials anyway. “It didn’t affect us that much.”
MS Art lost “something like eight or ten commercials’ a year with the new law — including Kelloggs’ Tony the Tiger, and its Corn Flakes ad with Yogi. Manolo Corvera notes, however, that Kelloggs is testing the ruling: recently they’ve tried using puppets.
In Quebec, meanwhile, legislation has been introduced which, if passed, would bar all advertising directed at children under 13.
“Every couple of years somebody goes broke. That doesn’t reflect on the quality of the company. It reflects pn the total state of the art in Cana
a.
Vladimir Goetzelman |
O
ORM DREW
‘PRODUCTIONS
Born in Kenora Ontario, Mr. Drew is a graduate of both the fine and applied arts courses at the University of Alberta. Drew began his art and film career in 1963, when he joined Crawley Films in Ottawa to work on the NBC feature cartoon “Return to Oz” He freelanced for a large Toronto daily as illustrator on the internationally syndicated feature “The Giants”, from 1964 until 1967 when he joined T.V.C. in London England, where he worked on “The Beatles’ Yellow Submarine”. Other well known features to his credit include “The Jackson Five” (ABC TV); “The Osmond Brothers” (ABC TV); cartoon series and animated films for “The Electric Company”, New York. Drew returned to Canada in 1972, where he was creative director of a Toronto animation studio. In 1973 he came to Vancouver to help direct “Wait ‘til Your Father Gets Home” (CBS TV), an animated series procicen at Canawest Film Productions.
e opened his own studio—Norm Drew Productions, in 1974 and since then has done films for “Sesame Street”, TV commercials, the animated titles for “The Irish
Rovers” variety show and is currentl
roducing the series “Chika’s Magic Sketc k” which appears on the CBC TV national network.
Specialists in Quality ANIMATED FILM&, S
PHONE: (604) 681-4017 2
August 1976/29