Cinema Quarterly (1933 - 1934)

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The educational service is an even more promising service and one I recommend very strongly to any amateur group with a sprinkling of pedagogic membership. It has present examples in the work at Altrincham under Gow and at Glasgow under the Director of Education, with J. C. Elder in charge of practicals. The Glasgow amateur group has set itself a programme of teaching films for the Glasgow curriculum, joining up thereby their film work with their professional work. Every other major educational authority requires a similar scheme, and amateur groups should press themselves into their service. Curricula differ across the country, and it is good that they should. Indeed, no matter what films are forthcoming from London libraries they cannot hope to fulfil local requirements. Directors of education are sensitive on this point and will listen to you. Be careful, however, to concentrate on local requirements, or you may be cutting across the production plans of the production centres in London which will, necessarily, be dealing with the wider themes. The educational film field cannot yet afford any tendency to overlapping. A third line of approach will be found in connection with local hospitals and departments of public health. The churches and Y.M.C.A.s with their various youth services and women's services will suggest still another line. The publicity required by industrial concerns, both inside and outside the factories, suggests yet another. There is really no limit to the clients available to 16 mm. groups, if they will but switch their attention to the many possibilities inside educational and social work. Only one warning is necessary. They will have to prove the availability of an audience, before they can raise money for their efforts. In the educational field, and in cases where films are made for use by salesmen or for showing to employees, there is, of course, no difficulty. In other cases the 16 mm. groups will have to indicate distribution either through existing libraries, or through their own central organisation. There is every sign in London that, if the films are available, audiences will be found on a national scale. Audiences on local scale can be left to the devices of the local groups. They will not have learned their job as film people, if they cannot publicise their wares. 25