Cinema Quarterly (1933 - 1934)

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Hillman is homogenous, and the opening into the factory has a very happy smoothness. Photography is standard; that is to say, it is uninspired, it gives no value to the machine. Holmes is content to flat-light a subject, intent on just lighting, not on creating a mood or effect to reveal some new aspect of his subject. This leads him into an inability to seize the significant detail in a process. His faults will be overcome with a closer acquaintance with the medium. Both films should be noted as the beginning of a new attitude to advertising films. Donald Fraser. NEWS REEL According to reports emanating Irom New York, says the American Cinematographer, there is in formation a corporation for the furnishing of 1 6 mm. sound pictures to approximately two thousand theatres now closed. The plan calls for portable projectors with a complete programme on a four-thousand-feet reel, consisting of feature, cartoon, and travelogue. It is anticipated a show of this nature will call for a rental of from ten to twenty dollars. It is the contention that these 16 mm. programmes will not interfere with the professional-sized pictures, and that negotiations are going on with Paramount and Fox for releases. An experiment in providing films suitable for children in villages where there are no cinemas has recently been made by B. D. Margerison, of Bradford, at Northewram in Yorkshire. A two hours' performance, given in the schoolroom, included travel and instructional films and two comedies, all on 16 mm. stock (silent). Admission charges were 2d. and 4d. for children and 6d. for adults. If sufficient support is forthcoming it is hoped to make a regular round of villages, visiting them weekly or fortnightly. A record of the Everest Expedition, made by Wyn Harris, who had no previous film experience, has been produced with a £40 Kodak camera. The film, which lasts for seventy-five minutes, is a valuable document, and as the 16 mm. stock on wThich it was made cost only £30 it should do much to encourage amateur production when it comes to be publicly shown. The aims of the Socalist Film Council, London, is to produce for the Labour Movement 16 mm. films of propaganda value. Its first film, The Road to Hell, directed by Rudolph Messel, is reviewed in this issue. What the News Reel Doesn't Show, its second film, shows 65