Cinematographic annual : 1931 (1931)

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BELL & HOWELL FILMO Personal Movie Cameras and Projectors The sustained leadership of Filmo 16 mm. motion picture equipment is the result of Bell & Howell's long experience in cinemachinery design and manufacture. In Filmo the simplicity of operation demanded by the amateur finds its very foundation in the practical design and scientific preci _^______i___ii_ii____^____ sion of manufacture which has for nearly a quarter of a century characterized every Bell & Howell product. World preference has been accorded to Filmo. In every corner of the globe it is the equipment to be found in the hands of discriminating amateurs, sportsmen, and explorers — the equipment most seen among world travelers, at fashionable resorts and watering places. Filmo's unsurpassed picture quality and its constant dependability under all photographic conditions mark it as the world's foremost 16 mm. equipment. Filmo 70-D, " Master of all personal movie cameras." Seven film speeds, threelens turret, variable view finder. $245 and up in Sesamee-locked Mayfair case. With critical focuser, $270 up. Filmo 70-A, two film speeds, $140 and up. The new Turret-Head Eyemo 71-C Camera. Seven speeds —4 to 32 frames a second. Permanent built-in hand crank in addition to spring motor. Turret accommodates any lens ordinarily employed on the non-turret Eyemo. Write for booklet. Filmo 57-G Projector. Powerful 250 or 375-watt direct lighting. Silent movement. Absolutely flickerless. Automatic operation. $198 and up with carrying case. NO FILMO HAS EVER WORN OUT! This is a fact, not an idle boast. In selecting Filmo, you will provide yourself with equipment which will not only take and show the finest of personal movies, but be your prized and serviceable possession always. All Filmos are adaptable (under license) for taking movies in full natural color by the Kodacolor process. Filmo 75. "The Aristocrat of Personal Moviedom. " Slender, compact, highly precise. Excellent for sports and outdoor use. Fits the coat pocket. $92 and up. Carrying case, $7.50. BELL & HOWELL Bell & Howell Company, 1850 Larchmont Avenue, Chicago, III. New York, 1 1 West 42nd St. . . . Hollywood, 6324 Santa Monica Blvd London (B & H Co., Ltd.) 320 Regent St. . . . Est. 1907 [Adv. 6]