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MOTION PICTURES IN NATURAL COLOR 231
color and sound would make it worthwhile to introduce such a means to the trade.
In connection with "Subtractive" prints — enabling them to be shipped in cans to all parts of the world — they do meet "Commercial" requirements, but are both expensive and difficult to produce.
"Tabu" is as much a silent film as Chaplin's "City Lights". Either film, to be used at its best, requires a sound machine. The films without sound can be shown in any part of the world, but both do require extra work to have them shown universally.
The same requirements, if met as regards the addition of color, can be made to show anywhere, with as little extra difficulty as the pictures mentioned in the preceding paragraph.
Cost of introducing sound has had no apparent effect upon its use in general, as the new costs are for machinery and not films. Cost of color added to prints neither needs to add to its cost nor slow up distribution. If the public want color then they will get it, and the additional cost of giving it to the public with the present costly prints will be forthcoming from the producers. This will be done by adding the present additional cost to producing. But if a means for making a satisfactory article without the present high cost is found, it is doubtful if any more black and white films will be seen.
Now that films become more real due to the addition of sound, it is logical and to be expected that color will add to realism and the public will have it.
Results, with economy, are a necessary requirement. Double sided raw stock has been reduced in cost. It is no longer necessary for producers to have special cameras. Film for negatives has been increased in speed — faster to light. Methods of coloring the films are open to any producer. Experience in coloring the prints is the only requirement for them to master and they are ready to proceed with the distribution of their sound pictures in colors. Plants for producing releasing quantities of color prints are available to the independents. We may, therefore, look for a more general use of color during the next year.