Cinematographic annual : 1930 (1930)

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COLOR Sells your Pictures — No matter whether they be educational, industrial or regular dramatic films. The public has become "color-conscious." I he public is demanding pictures in natural color. To keep abreast of the times, you, Mr. Producer, must use color. And When You Think of Color, Think Only of MULTICOLOR Recognized throughout the motion picture industry as the outstanding development in the field of colored cinematography. Now available for studio and commercial use. Color and sound-on-films in one process. The only successful color process using standard cameras and normal lighting. Protected by U. S. and foreign -patents. For information, write or call MULTICOLOR FILMS, INCORPORATED 201 No. Occidental Blvd. Los Angeles, Calif. Telephone DUnkirk 5401 [Adv. 4]