Cinematographic annual : 1930 (1930)

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THE CHOICE OF THE PROFESSION" H — — — — ■ 1— JWax Factor's JWake-Up Originators of PANCHROMATIC and TECHNICOLOR MAKE-UP Max Factor has been leading cosmetician to the stage and screen for the past twenty years. His preparations are used in the greatest of film spectacles, and by thousands on the stage. A make-up with Max Factor's Preparations is applied quicker, smoother, thinner, and is an important aid in correct characterization. <JVLax Factor s<J\iake-UpStudios Hollywood, California Cable Address, "Facto" Chicago Office London Address 444 West Grand Avenue 1 0 D' Arbley Street OTHER FOREIGN BRANCHES 4C Her Majesty's Arcade Sydney, Australia 67 Foochow Road Shanghai, China 3 99 West Street Durban, South Africa Benson Smith ft Co Honolulu, T. H. 249 McCall Street Toronto, Canada '96% of all make-up used by Hollywood's Screen Stars and Studios is Max Factor's" (Los Angeles Chamber of Commerce Statistics) [Adv. 10]