We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
STILL PICTURES PART IN MOTION PICTURES 251
Fashion pictures of the players in the newest gowns and frocks are made for the magazines and Roto-sections of the papers. This fashion art is much sought after by the editors as the feminine readers of these sections are legion. These pictures also help to keep the players' names before the public and help to invite the public to our theatres.
Seasonal Art or art that fits into the season in which the then current magazine is published is also much sought after and is perhaps the hardest to get as it must be made months before it appears and Winter and Christmas art must be made about August, Fourth of July art in March and so on.
Imagine hunting for snow in California in August for Winter Sport pictures. The scene has to be built in the gallery and sweltering in the heat from the lights needed to keep the shadows off the walls and with the heat of the summer sunshine outside, the photographer feeling anything but wintery makes the winter pictures.
These settings built in the gallery have to be constantly changed. Thus one day the gallery has a snow scene, the next a Spring scene, an interior or some other background which may be needed for the idea in mind.
This branch of the art is new and is extending its sphere daily. The possibilities are unlimited and we who are engaged in this field of endeavor expect to help greatly with the exploitations of the pictures filmed by our various Studios and we hope that Still photography will gain the respected place in the industry which it justly deserves, for after all what would we do with our product if we couldn't sell it and the Still does Sell the Movie.