Cinema year book of Japan (1937)

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of paid to a star who appears in a film in Germany or one half the amount paid to an American star. I believe this results from the temperament of the Japanese who are satisfied with every thing and do not wish much. Suppose Japanese motion pictures were exported to foreign countries, they will give rise to a great change in figures even they are sold at relatively cheap prices. In that event the price will reach 100,000 Yen mark. This is, of course, a meagre sum compared with the amount that English and American films are bringing back from foreign countries, but when a Japanese motion picture is raised to such levels as this, Japanese motion picture pro¬ ducers would have made enough profit that they would not mind to increase suddenly many times the expense of making motion pictures. In other words, under these conditions Japanese motion picture producers will have a chance to make a profit when they make pictures even at such a small cost as at present, which we Europeans could not think of — . So they ought to place more confidence in the motion picture world, and if they do things which form the foundation of such export film enterprise, namely if they make all sorts of technical improvements in their studios which are indispensable to making export films, I believe an opportunity of exporting films will present itself. In short, even if it is an export motion picture enterprise on a small scale at first, hut when it achieves a success, it will give rise to an economic possibility which shall raise all sorts of technical equipments to the European and American levels, and as long as motion picture and technics are inseparable, problem in Japanese export motion picture must be settled with this: it is necessary for the advancement of Japanese motion picture also. The second reason is — . At present, culture of a race and nature as well as an ap¬ pearance of a nation can be made known only through motion pictures throughout the world, because only by motion pictures millions and millions of audience can be caught in foreign countries. I will give here next example. Of all the countries in the world, I believe Germany is most concerned about Japan, at present, so in Germany there are many books about Japan. But how many editions do they run into, one may ask and the answer is that one book may have a publication of 2,000 to 3,000 copies at the most. The most widely read book may run into 20,000 to 30,000 copies, I should say. What help will those do towards Japan with ninety million nationals? As an actual problem, in Germany even the people who are unusually concerned about Japan today, have a crude idea about Japan and they often have wrong idea about the nature of Japanese and the value of her culture, and, I suppose there are hardly 100,000 people who rightly understand Japan to a certain degree. This conception cannot be corrected by photographs appearing in an illustrated magazine which has a countless circulation. A copy of photograph, for example, a photograph of a beautiful scenery or a photograph of a temple with a few men attired in strange clothes 28