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increasing year after year, and at the same time, a remarkable increase of motion picture theatres where mixed program of Japanese and foreign pictures are shown indicates that the foreign pictures are gaining public favour. As regards the institution of talkies, eighty-four per cent of the halls are installed and it is needless to explain that the motion picture theatres where only silent films are of shown, are very low class and they are limited to poorly equipped halls.
The number of admissions indicated in this table is the police statistics taken from the investigation of the Police Bureau of the Department of Home Affairs, so it is a declaration of sixty to seventy per cent of the actual number of admissions. Con¬ sequently, it can be safely said that the actual number may probably reach 320,000,000 or 330,000, 000. It must not be overlooked that about 150 motion picture theatres in four localities, as the territories of Japanese motion pictures — Korea, Formosa, Manchoukuo and the Kurils — are to be added to the total number of Japan proper (specta¬ tors numbering about ten per cent of the total number of Japan) and the total amount of admissions may be estimated at a little more than 65,000,000 yen.
8. Two large trusts and their future.
Since now the motion picture industry in Japan is, as above-mentioned, emer¬ ging from a period of dawn into the hands of enterprisers, it cannot be said that it is invested under a modern business system, with the exception of the Toho Film Dis¬ tributing Co., Ltd., namely P.C. L. and J.O.. Especially Shochiku Combine is rich in power and ability as theatrical managers, but as it is the undertaking of Matsujiro Shirai and Takejiro Otani, who are not as yet accomplished business men, there lies inconsis¬ tency within in and has Shinko Kinema Co. under it and in October, 1936, got a grip of the right of guidance of Nippon Motion Picture Co., but, on the contrary, both companies appeared to have invited depression and to have accelerated the difficulty of management on this account. Judging from general situation of the motion picture industry in Japan, Shochiku Combine will, after all, call the existing motion picture companies together and manage its business along negative and conservative lines. The Toho Film Distributing Co. will protect P. C. L. and J.O. and join the Toho theatre circuit and may force its way into the existing power by positive and progressive policy and will divide all the markets into two and will acquire one-half, and as com¬ pared with Shochiku Combine who lacks in support of plutocrats and banking facili¬ ties, the Toho Film Distributing Co. has not only such supporters as Kaichiro Nezu, Tozaburo Uyemura, Shintaro Ohashi and Ichizo Kobayashi, but also has very extensive business connections, and as its develop ment in the future is much hoped-for, they want to have the Toho Film Distributing Co., Ltd. to pursue a policy of pure business management to the end.
The motion picture enterprise of this country will dawn from now on.
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