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New Earth”, a film of Japanese-German joint production directed by Dr. Arnold Fanck and recently released in Japan, may be said to be one of the very few to have had a run for long as three weeks — although it was with a weekly change of the other features shown with it that this was done. However, to thus run one of the features for over a week by altering the remaining part of the program is a practice to be seen but oc¬ casionally in so far as Japan is concerned. What is usually done is exemplified in the case of the French film “La Bandera” and the American one “The Prisoner of the Shark Island” which were given each a two-week run.
In releasing, it is well to note, a film is released not at a single theatre but at two or more, in the same week. This is true of Tokyo where there are, besides a large num¬ ber of theatres catering to the general public, fifteen first-run houses which seek the patronage of a more discriminating class of spectators. These may be classified as fol¬ lows: of the SY circuit, three theatres specializing in imported films; of the Toho circuit, one theatre specializing in imported films and two showing both foreign and Japanese films; and of the Shochiku, Nikkatsu and Shinko circuits, three for each circuit making a total of nine theatres. As, in Tokyo, films are released simultaneously at two or more theatres of a circuit, these theatres, though with occasional exceptions, use identical programs. When a film is released at only one theatre for exclusive screening, as it some¬ times is the case, it is done so because that film is of a character peculiarly suited for use at that particular theatre. It so happens occasionally that when distributors, over¬ stocked with new films, are pressed with the necessity of using more than one film at a time, different films are released simultaneously at different theatres.
By way of a reminder it may be noted that in accordance with the policy of placing two features on each program, the theatres must, in Tokyo, release weekly, in case of foreign films, from two to three of them through the S Y circuit’s three theatres specializing in foreign films (because one of the three theatres shows in many cases one film which is different from those for the remaining two theatres), and three films through the Toho circuit’s one theatre specializing in foreign films and its two other theatres showing both Japanese and foreign films (because one of the theatres showing both kinds of films will usually release, simultaneously with those specializing in foreign films, one of the pictures released by the latter). In short, all these theatres release from five to six pictures every week, though at times more than six.
In the centres of population in Japan, the theatres have a manner of presenting a bill that is called “continuous” in the United States and “permanent” in France, a method enabling the spectators to be admitted into the theatre regardless of the part of the program that is being projected at the time, so that they may sit, for instance, from the middle of the first film, on through the remainder of the program and the first part of the next one, until the middle of the first film is shown for the succeeding time.
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