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be of great success.
Of the prizes then offered, no work was found to be deserving of the first, but the second prize was awarded to “Tobacco, Tobacco”, a Shochiku production of one reel length, and the third prizes respectively to “Shinju no Kuni” (The Land of Pearls), a Tokyo Cinema Shokai production also of one reel, and to “Shio” (Salt), a Nikkatsu production of the same length. The Dai Nippon Eiga Kyokai, furthermore, in an en¬ deavour to set the pace for greater interest in the making of documentary films, had the Nikkatsu bring out the picture “Mizu” (Water) and the Shashin Kagaku Kenkyusho (P.C.L.) the picture “Talkie no Hanashi” (The Story of Talkies).
Some business firms, quick to perceive the immense publicity value the motion picture possesses in relation to the general public, proceeded actively to produce films advertising their products. In the making of these films, the efforts of the Shashin Kagaku Kenkyusho, using its P.C.L. Sound Recording System has been particularly evident, the number of films finished in the year, including those made on the producer’s own initiative as well those made on government orders, being as many as forty-two. Besides, such firms as the Kaji Shokai and the J. O. Studio were busily engaged in producing films on contractual basis, their service being utilized by the Meiji Seika (The Meiji Confectionary Company), the Tokyo Dento (The Tokyo Electric Light Company), the Hokkaido Tanko (The Hokkaido Coal Mining Company) and others. However, it must be said that it is the government and its affiliated groups, rather than such firms, that are today making full use of the publicity value the documentary film possesses. Reaping by far the best results of all, is the Bureau of Traffic and Operation in the Department of Railways, whose publicity films are establishing a high reputation in the theatres to which they are let out gratis for public showing. Within the year, six films were produced for the Bureau and these, works of the Shashin Kagaku Kenkyusho and the Yokohama Cinema Shokai, show marks of rather skilful editing. They may be said to constitute the only group of documentary films which the public were able to see without experi¬ encing any difficulty. Though it is reported relative to government circles that, for the production of motion pictures, the Department of Education has budgeted for 1937 the sum of ¥ 200,000, the Department of Communication approximately ¥ 100,000, and the Department of Railways approximately ¥ 70,000, these funds, needless to say, are meagre indeed when compared with sums which foreign governments are wont to appropriate for similar purposes. The educational films made by the Department of Edu¬ cation are being shown in the schools. The Departments referred to and also the film plant of the South Manchuria Railway Company are producing pictures with com¬ paratively liberal funds at their disposal, but the other governmental departments, as well as affiliated bodies, are obliged to rely on funds far too inadequate for the purpose and, consequently, of the pictures they have hitherto produced, but few must be said to
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