Cinema year book of Japan (1937)

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News Pictures By The International Cinema Association News picture production in Japan may be said to be still in its early stage of development, for it was only so recently as in 1933 and 1934 that the industry began to show any sign of real activity. The pictures produced until recently, furthermore, being to a large measure documentary in character, fell far short of the vernacular press in point of news interest. This shortcoming, however, has been considerably overcome ever since the industry entered a new epoch, so to speak, with its participation in the reportorial competition at the time of the Olympic Games at Berlin. Whereas in other countries firms engaged in the production of news pictures are in close co-operation with news agencies and yet able to carry on their work without the slightest sacrifice of their respective identity, in Japan all work in this field which is worth one’s notice present quite a different aspect in that they forms one of the many activities of a few well-known newspaper publishers. Of these newspaper establishments, one embracing the Tokyo Nichi Nichi-Osaka Mainichi chain and the other, the Tokyo Asahi-Osaka Asahi chain, loom predominantly; so much so, in fact, that their respective news pictures: the Tokyo Nichi Nichi-Osaka Mainichi International News and the Asahi World News, appear to have virtually divided up between themselves for their exclusive exploitation the whole news picture world of Japan. To be sure, there are newspaper publishers of secondary importance such as the Yomiuri and Hochi who also produce news pictures, but their pictures are in most cases not, strictly speaking, of the timely news variety but rather what may be termed “documentary shorts”. What holds greater promise than the endevours of these latter publishers, is the work begun by the Zen Nippon Hassei News Shimbun Remmei (The All-Japan Sound News Press League), an organization which came into being toward the end of 1936 and which embraces 14 influential local newspapers published in centres other than Tokyo and Osaka. Each of its member firms is today showing in the theatres with¬ in its sphere of circulatory influence news pictures which bear the name of that firm. Generally speaking, both the Tokyo Nichi Nichi-Osaka Mainichi International News and the Asahi World News are to be seen in all parts of the country, but more specifically speaking, the former, after their having been distributed through the firm’s own distributing system, are shown principally in the Shinko circuit of theatres, while the latter, after having left the producing department and passed through the hands of three distributors: the Chuo Eigasha, the Tovva Shoji and the Tsukamoto Yoko, are used in theatres principally of the Nikkatsu circuit though sometimes in others as well. The 61