Cinema year book of Japan (1937)

What is the International Cinema Association of Japan ? Since there is a growing inclination in foreign countries to learn something about Japanese life and culture, it is imperative that cultural relations be facilitat¬ ed in order that foreigners may understand readily what Japanese people think and what they feel. The most effective means for that purpose is to utilize the motion picture in¬ dustry, which cultural significance is fully acknowledged. In Japan many enterprises of this kind have been undertaken by various governmental offices and private organizations. To make their efforts more effective and to give them guidance, the International Cinema Association of Japan was organized in September 1935, under the auspices of the Department of Foreign Affairs. The primary objective is to estab¬ lish a strong means of co-ordinating the activities of those offices and organizations for the purpose of promoting mutual understanding and goodwill throughout the world by the interchange of motion pictures among nations, and the presentation of Japan through the medium of the screen. The International Cinema Association of Japan produces motion pictures to be distributed and exchanged in foreign countries; co-ordinates the work of motion picture entrepreneurs , giving guidance and assistance to them in producing and dis¬ tributing films abroad ; provides facilities for foreigners engaged in motion picture industry to study Japan; and undertakes other activities considered by the Board of Directors as suitable for the purpose of the Association. The office is located in Kyodo-Tatemono Bldg., Ginza, Kyobashi-Ku, Tokyo. The chief officers are as follows : President : Viscount Managing directors : Count Baron General secretary : Sukekuni Soga Kiyoshi Kuroda Takaharu Mitsui Haruo Kondo 63