Cinema year book of Japan (1937)

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UNMATCHED SUPER X, originally a strictly specialpurpose film, is today so highly valued by the industry that it is employed in the bulk of all feature pictures . . . appears in the great majority of box-office champions and critics’ choices. Reasons: unmatched photographic quality ... unmatched adapt¬ ability. Eastman Kodak Company, Roches¬ ter, N. Y. EASTMAN SUPER X PANCHROMATIC NEGATIVE v