Cinema Year Book of Japan 1938 (1938)

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V. The Sakura lvogata Eiga Kyokai (JSakura 16Millimetre Cinema Association), which is the most influential of all organizations interested in 16-millimetre films, sponsored the first international contest ever held in Japan, and obtained some very interesting results. A fair number of the contest pieces from domestic exhibitors show a seriousness of attitude with regard to production as purely cultural films. VI. Among the standard works that are produced more or less regularly, A Glimpse of Japan (2 reels) by the Board of Tourist Industry of the Government Railways is a handy and well arranged introduction to the life and institutions of Japan. THE PRIMARY SCHOOLS OF JAPANThe Society for International Cultural Relations HANDICRAFT — The Board of Tourist Industry in the programmes of short-film theatres, many of which came newly into being to answer the popular demand for news-films relating to the Sino-Japanese Conflict. This in turn increased the demand for a greater number of short films in general, as compared with previous years, and the result is that there are now far greater chances for cultural films to be shown to the masses of theatre-goers The works mentioned above are selected only from among those which seem to fulfil the purpose for which they had been intended. There are others, of course, that possess no outstanding peculiarity ; still others that are unsuccessful in executing the very idea for which the production was planned, however novel the idea itself may have been. These are not given mention in the foregoing, though they come under one or another of the six divisions. The world of cultural films in Japan has seen one particularly noteworthy development during 1 937. That is the inclusion of purely cultural films THE FLORAL ART OF JAPAN— The Society for International Cultural Relations 46