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52
Supplement to THE CINEMA.
January 15, 191 3.
SHOWMEN
Read the following unsolicited letters from Exhibitor and Public on Vitagraph Films.
From an Exhibitor.
The Vitagraph Company, Ltd. London.
Liverpool, Jan. 7th, 1913.
Gentlemen,
As you will see by my day bill enclosed. I always try to include two or more of your issues in my twice-weekly programme, and last week I had "Martha's Rebellion" and "Rock of Ages." With reference to the latter film I cannot find words to fully express to you my appreciation of this beautiful work of art. and I only express the wish of my patrons and myself when I say that I hope we may soon have an opportunity of seeing another picture of a similar high-class character. Such pictures as these do more than provide entertainment, for they lift us up from this old work-a-day world and prove to us that, after all, mere money-grubbing is not the sole aim of all the human family.
Good luck to you ! Send us more of this class and prosper.
This week I have "Retired Army Colonel," " Bunny and the Dogs," and "Suing Susan." Next week, " A Bogus Napoleon " and " Lady of the Lake." Referring to the latter, I have had this on order since Oct. 1 1th, and could only get it now ; and this morning my renter writes me to say that they are sold out of posters for this. Can you supply the omission, for I believe in poster advertising ?
Yours faithfully.
From One of the Audience.
Church, Near Accrington.
Jan. 8th. 1913. Dear Sir,
Will you kindly send me a photograph of Helen Costello. All the Vitagraph pictures are the very best pictures and actors ever produced on a screen.
I know almost all the players, and my greatest joy is in seeing Maurice Costello, whom I have named "Dimples," and Miss F. Turner appear on the pictures.
I have a great many foreign friends in Australia and Canada, etc., and I often ask them who is their favourite, and it is always the same cry, Maurice Costello and Florence Turner, but they cannot get the photographs of them out there, so I sent them some, and they were simply delighted. From all parts the cry comes — More Vitagraphs ple.:se.
I know most of the operators here, and ask every week if thereis a Vitagraph, and if there are none I do not go.
Miss Edith Storey is a fine actress, and she took her part fine in " A French Spy."
" Wanted a Grandmother " was very good too. Would you mind telling me, please, if Maurice Costello and Leo Delanay are brothers ? The focus of all the Vitagraph pictures is fine. I love to see Maurice Costello in a motor ; he sits as cool as the day, and I sit on pins for fear he will not be able to work it I cannot say too much about the Vitagraph films. I remain,
A Lover of the Vitagraph Films.
Originals can be seen at our London offices.
Give the Public what they like,
VITAGRAPH FILMS,
and they will come again and again.
The VITAGRAPH Co., Ltd.,
15 81 17, Cecil Court, Charing Cross Road, London, W.C.
Telegrams : " Vitgraf, London." Telephone : City 8427.