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July— August, 1943
THE CINETECHNICIAN
89
The cutter Can only mutter Softly or with a shout " S'outl "
The first assistant
Is equally consistent
So is the second and the lesser
With their ever ready " Yessir
The Elvin cry is more insistent Loudly, repetively persistent In a voice you'll hear from here to Vimy " Gimme."
Don't Be Cruel Boys
Those Technicians who have protested against the making of advertising shorts might regret their attitude could they but see with what eagerness this weekly piece de resistance is awaited at our local hall. Having sat impatiently through Gone With the Wind, having fidgetted throughout the Organ Interlude and coughed and shuffled and shifted through the News there is a sigh of contentment and an air of suppressed
excitement and anticipation as the great momenl arrives when the advertising short is thrown on the screen. Eagerly (hey lean forward the better to savour each word, for all the world like so many gourmets relishing some subtle new culinarj creation; ecstatically they enjoy each one of its all too fleeting feet, like connoisseurs lingering longingly over the bouquet of some rare and priceless old brandy. As it triumphantly unwinds its all
too short length with the clarion call that " Bloxo Removes Pimples," there comes a roar of hysterical shouting, cat-calls and rasping sounds, whistles and shrieks -and yells of what one might almost be tempted to describe as sardonic laughter and even — yes, even — ironic cheers.
STRAND FILMS
MAKERS OF DOCUMENTARY FILMS SINCE 1934
HIGHEST POSSIBLE PRICES OFFERED
for
16mm PROJECTORS SOUND & SILENT
ALSO 8 mm and 9.5 mm PROJECTORS
We are also offering exceptional prices for
LEICAS, CONTAXES, KORELLES
and similar Miniature Cameras and all Accessories and Lenses for these. Prices for all the above are probably now at their peak, so now is the time to sell. You can rely on us for a fair and square deal.
City Sale & Exchange
Est. 1870 (1929) LTD.
2 POULTRY, CHEAPSIDE, EC. 2
PHONE: CITY 1124