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22
Supplement to THE CINEMA
NEWS AND PROPERTY GAZETTE.
October 2, 1924.
A "MAGIC" CURTAIN.
NOVEL METHOD EVERY EXHIBITOR SHOULD KNOW ABOUT.
HELIXO'S GOOD THING.
The season for the renewal and replacing of curtains and similar draught-excluding expedients is with us, and it may not be out of place to emphasise the necessity for smooth-running and silent rods and carriers. There is nothing more irritating to an audience during the screening of a good picture than the annoying clang and clatter of the old-fashioned rod and free ring method.
I am moved to touch upon this subject because I recently had occasion to visit the factories of Helixo, Limited, of Henry Buildings, Gresse Street, Rathbone Place, London, W. 1, and I must admit that the one thing that surprises me is why the clever, clean-workingand practically noiseless Helixo curtain running methods are not in universal use in cinemas. It can only be because exhibitors are not aware of the very effective aid to the comfort of their patrons and the effectiveness of their curtain equipment that lies at their hand.
On another occasion I shall deal at length with
several of the methods more particularly suited to the needs of the cinema. But I will here content myself with reference to one speciality that no exhibitor can afford to remain in ignorance of. I was shown a heavy pair of curtains of the kind generally used to screen the main auditorium entrances and exits. I was asked to pass through them, and, to my surprise, they parted noiselessly at the touch of my hands and closed as noiselessly behind me the instant that I had passed through. As I came back again through them exactly the same thing took place.
'I he inventor and director of the firm assured me that the device was not only self-acting, but was simple and quite permanent — there being nothing to get out of order — while the cost of installation is so modest as to be within the reach of the smallest of showmen. It is the cinema curtain-de-luxe, and every showman wishing to give his patrons maximum curtain comfort at an almost negligible outlay — having regard to its practical value — ought to get into touch with the Helixo people.
HARRIS & GILLOW
Established Half a Century.
The Consulting Experts, Valuers, and Advisory Agents for the Disposal and
Purchase of
CINEMA PROPERTIES
Agents for all the Principal Companies. Offices: SO 82, WARDOUR STREET, W. 1.
'Grams: "Faddist, Westcent, London.'
'Phones : Gerrard 2506, 2507 & 2508.