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October 2, 1924.
Supplement to THE CINEMA
NEWS AND PROPERTY GAZETTE.
2.S
£&* ^w?K:%?,:
Scientific yetting
Its possibilities as an added attraction
SOME of the most successful Cinemas in this country are those that have realised and exploited the possibilities of intriguing lighting effects as a factor in attracting patronage.
Holophane Prismatic Colour Units and Colour Projector Filters open up to the cinema proprietor a whole field of such opportunities.
These units, as installed by our special system, besides radiating soft, subdued rays of manifold colours, obviate the need for side colour lamps and brackets with their many disabilities, and give sufficient illumination for the whole building to be discerned. In combination with these, the projector filter permits of beautiful screen effects in colour.
To obtain really successful results from this Holophane System of Cinema Lighting, it is essential that the installation should be planned by skilled and experi
enced lighting engineers. For this purpose the Holophane Service of Illuminating Engineers is available, free of charge and without obligation.
Holophane
Scientific 1 Illumination
May we send you a Holophane booklet on Prismatic Colour Units? It is free of charge and should interest you,
Holophane, Ltd.
20, Elverton Street, Vincent Sq., S.W.I.
HALL & DIXON, LIB
Theatre Specialists.
H. &d.
UNDERTAKE
RENOVATIONS
OF EVERY KIND
CARPETS.
ALL QUALITIES AT KEEN PRICES.
CURTAINS.
SPECIAL FABRICS & UNIQUE DESIGNS AND COLOURINGS.
LAMPSHADES.
ORIGINAL DESIGNS.
19, GARRICK STREET, LONDON, W.C.2.
To the Trade
RENTERS and EXHIBITORS.
WE ARE EXPERTS
In the Protection, Preservation and Renovation of Prints, Positive or Negative.
PROLONG THE LIFE OF YOUR PRINTS ! ! ! Prevention of depreciation is better than cure.
CLEANING.— Our method of cleaning films is second to none, for not only is the surface dirt and oil cleaned off, but all dirt contained in any scratches is entirely removed. We also emphasise the fact that we do not use Methylated spirit in any shape or form.
WATCH THIS SPACE— We will give you practical details of our Process month by month.
THE BRITISH FILM CLEANERS, LTD ,
10, Upper Charlton Street, Fitzroy Square, W.l.
Telephone: Museum 2019. ALL WORK GUARANTEED.