Cinema News and Property Gazette Technical Supplement (1924-1925, 1943, 1946)

October 2, 1924. Supplement to THE CINEMA NEWS AND PROPERTY GAZETTE. 27 comfort, but makes the entertainment all the more ti ceptable. Oak panelling in the entrance hall and dados in the main part of the cinema likewise add to the effective appearance of the theatre, and Mr. Pixton asserts that these features which mean so much in appealing to the public are well within the reach of almost every exhibitor so far as cost is concerned. CORRESPONDENCE IN BRIEF. A. Forbes (Winchester). — Wash off all superfluous paste and when the poster is quite dry give a light coat of good quick-drying varnish. The " hand-written " posters will then keep bright for weeks. F. A. H. (Coventry). — Any local licensing authority may give its permission for the showing of a film within its jurisdiction, whether passed by the Censor or not. But there would have to be some very strong reason for so doing. Webber (Hammersmith). — It is a risky thing" to place such confidential information in the hands of unknown people just because they describe themselves as " cinema experts." Some of these gentry are distinctly on tile " shady " side. Harris and Gillow, of Wardour Street, are recognised by the trade as the experts in such matters. Write them. Venturer (Leigh). — You can get a lighting set, suitable for a small country cinema, which requires no Storage batteries. The Kohler Company, 216, Great Portland Street, London, W. 1, specialise in this class of plant. Their products ought to be more generally known to the cinema trade. " If Winter " (Walthamstow). — Coloured lacquers are useful, of course, but cannot be compared to the beautiful coloured lamps of the colour-spray proess marketed by General Electric Company for cinema decorative lighting. There is a crisp cleanness about these lamps that compels attention. Worried Manager (London).— Discharge the man without hesitation. You need have no fear; the X.A.T.E. will not encourage its members in insolence and neglect of duty. Newcomer (Hants). — You must clean off the metallic dope, let the plaster dry out thoroughly, give the screen two good coats of Berger's Matone, and carefully go over the " black border," as von term it, with one of the dead black paints sold for the purpose. Drop Bergers a line, to Homerton, and they w ill advise you as to the best paints to use for the other purposes you mention. STRUGGLING (Bucks). — " Rotten seating," as you yourself describe it, can but retard your progress. More " failure " is due to lack of cleanliness, comfort, and good management than to poor pictures. A word to the wise .should be sufficient. Two Minds (Middlesex). — You want our advice? Here it is then : Don't mess about with obsolete projectors, however nearly new they may be. Get a pair of up-to-date machines and know what you have got. Gaumont's will supplv any reliable showman with their Chronos on terms of gradual payment. So you can pav out of the profits the machines will earn for you. Get Comfort And get it to last for years. We have studied every detail of chair comfort and embodied it in our designs. Write for the -'Turner' Comfort Eook and you will find a chair to suit your needs. Get Comfort. W.W.TURNER&Co. LIMITED, 35, York Road, Kings Heath, Birmingham. Telephone — South 72. Telegrams — "Cinechair, Birmingham ::l;ll'lMlliil|l' lin II I|-I1l:ilillllillllli:ill|.lil!lll II IIIINIIIhlllllillll.i;;^!;:!,!!! !||| ,; ; I t** WILIS'* 'G0LD. yii • These Excellent Cigarette Machines are ■® a real necessity in the Lounges, Billiard Halls and Cafes ot Bi • cm B j D r a'l up-to-date Kmemas. They earn h-om 100 to 500 % profit per ann upon the actual , , ^ outlay. ^^5i^gH 1 * ESTABLISHED 1898. The "GARRETT ' automatic machines are of the highest class only, made in solid Mahogany or Oak Cabinets, with all solid brass mechanism and fittings. 5 YEARS' GUARANTEE. CLEMENT GARRETT & CO., Pool Works, Sheffield. Telephone: 1545 Central. Telegrams: "Automatics, Shefl."